Maxxia vs Smartsalary:Which is more popular?
In September 2026, Smartsalary had more branded searches than Maxxia among salary packaging providers in Australia. Smartsalary had about 60,500 branded searches, while Maxxia had 27,100. Smartsalary made up 37.5% of all salary packaging provider searches we track, and Maxxia accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about salary packaging providers, Maxxia appeared in four of the five answers and Smartsalary in three. Maxxia was mentioned before Smartsalary in every answer.
Who do people search for more?
Smartsalary, about 2 searches for every 1 for Maxxia
Who does AI mention more?
Maxxia, mentioned in 4 of 5 answers, Smartsalary in 3
Who does AI recommend more?
Maxxia, named ahead of Smartsalary in every answer
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Top salary packaging providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smartsalary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maxxia was listed before Smartsalary in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary packaging providers
5 answers
Asked ChatGPT
“What's the best salary packaging provider in Australia?”
Asked ChatGPT
“Which novated lease provider in Australia is best?”
Asked ChatGPT
“Who are the main salary packaging companies in Australia?”
Searched Google, AI Overview
“salary packaging”
Searched Google, AI Overview
“novated lease”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Maxxia or Smartsalary more popular in search?
This chart shows how often people search Google for Maxxia and Smartsalary by name. Each line represents a brand's share of searches for all six salary packaging providers we track, month by month, from searches in Australia.
Share of searches by month for Smartsalary, Maxxia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartsalary | SG Fleet | Maxxia | RemServ | Paywise | Easi |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 19.7% | 13.2% | 5.9% | 0.78% |
| Nov 2025 | 39.7% | 21.7% | 17.8% | 14.6% | 5.3% | 0.85% |
| Dec 2025 | 42.6% | 19.1% | 19.1% | 12.8% | 5.7% | 0.7% |
| Jan 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Feb 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Mar 2026 | 43% | 19.4% | 19.4% | 12.9% | 4.7% | 0.63% |
| Apr 2026 | 43.1% | 19.3% | 19.3% | 12.9% | 4.7% | 0.62% |
| May 2026 | 45.8% | 20.5% | 16.8% | 11.2% | 5% | 0.66% |
| Jun 2026 | 42.4% | 23.2% | 15.5% | 12.7% | 5.7% | 0.57% |
| Jul 2026 | 41% | 22.4% | 18.3% | 12.3% | 5.5% | 0.55% |
| Aug 2026 | 40.9% | 22.4% | 18.3% | 12.3% | 5.5% | 0.72% |
| Sep 2026 | 37.5% | 25.1% | 16.8% | 13.8% | 6.1% | 0.62% |
How has the Maxxia and Smartsalary comparison changed over the last 12 months?
3 findings
- Smartsalary was ahead of Maxxia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia moved from 19.7% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia moved from 44.2% to 37.5%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for Australia salary packaging providers in September 2026?
2 changes
In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%.
In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maxxia’s and Smartsalary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxxia
1 branded search term
- maxxia
Smartsalary
2 branded search terms
- smart salary
- smartsalary
Other head-to-heads among salary packaging providers
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