Brandwave

How popular isMaxxia?

In September 2026, people searched for Maxxia by name about 27,100 times in Australia, an 18.1% decrease from the previous year. These searches made up 16.8% of all Australia salary packaging provider searches, placing Maxxia third out of six providers. When we asked both ChatGPT and Google AI Overviews about salary packaging providers, Maxxia appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Maxxia is the third most searched of 6 competitors and the most recommended in AI answers.

  1. SmartsalaryShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. SG FleetShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. MaxxiaShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. RemServShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. PaywiseShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top salary packaging providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maxxia is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxxia1st
  2. SG Fleet2nd
  3. RemServ3rd
  4. Smartsalary4th
  5. Paywise5th
  6. Easi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salary packaging providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which salary packaging providers compete with Maxxia?

Maxxia against salary packaging providers in Australia, by month

Share of searches by month for Smartsalary, SG Fleet, Maxxia, RemServ, Paywise. The figures are in the table below the chart.

View monthly share of searches table
MonthSmartsalarySG FleetMaxxiaRemServPaywiseEasi
Oct 202544.2%16.2%19.7%13.2%5.9%0.78%
Nov 202539.7%21.7%17.8%14.6%5.3%0.85%
Dec 202542.6%19.1%19.1%12.8%5.7%0.7%
Jan 202641.5%18.6%18.6%15.2%5.6%0.56%
Feb 202641.5%18.6%18.6%15.2%5.6%0.56%
Mar 202643%19.4%19.4%12.9%4.7%0.63%
Apr 202643.1%19.3%19.3%12.9%4.7%0.62%
May 202645.8%20.5%16.8%11.2%5%0.66%
Jun 202642.4%23.2%15.5%12.7%5.7%0.57%
Jul 202641%22.4%18.3%12.3%5.5%0.55%
Aug 202640.9%22.4%18.3%12.3%5.5%0.72%
Sep 202637.5%25.1%16.8%13.8%6.1%0.62%

  1. 1.Smartsalary

    37.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  2. 2.SG Fleet

    25.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Maxxia

    16.8%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  4. 4.RemServ

    13.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Paywise

    6.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Easi

    0.62%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between Maxxia and its closest rivals

Every comparison with Maxxia

5 comparisons

How has branded search demand for Maxxia changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maxxia in Australia fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia decreased from 19.7% to 16.8%.
  • Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia peaked at 19.7% in October 2025 and was lowest at 15.5% in June 2026.
  • Across the 12 months ending September 2026, Maxxia fell from 2nd to 3rd among salary packaging providers in Australia.

How did search popularity change for Australia salary packaging providers in September 2026?

6 changes

  1. In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%.

  2. In September 2026, RemServ gained share of searches among salary packaging providers in Australia, from 12.3% to 13.8%.

  3. In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%.

  4. In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%.

  5. In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.

  6. Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Maxxia’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maxxia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maxxia

How the Brand Demand Index is measured

Who owns Maxxia?

Maxxia is owned by McMillan Shakespeare. Brandwave also tracks RemServ, owned by the same company, in Australia.

Do you work for Maxxia? To request corrections or removal please contact us via our support page and we will be happy to assist.

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