Brandwave

How popular isSmartsalary?

In September 2026, people searched for Smartsalary by name about 60,500 times in Australia, an 18.2% decrease from the previous year. These searches made up 37.5% of all Australia salary packaging provider searches, placing Smartsalary first out of six providers. When we asked both ChatGPT and Google AI Overviews about salary packaging providers, Smartsalary appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Smartsalary is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. SmartsalaryShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. SG FleetShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. MaxxiaShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. RemServShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. PaywiseShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top salary packaging providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smartsalary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smartsalary is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxxia1st
  2. SG Fleet2nd
  3. RemServ3rd
  4. Smartsalary4th
  5. Paywise5th
  6. Easi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salary packaging providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which salary packaging providers compete with Smartsalary?

Smartsalary against salary packaging providers in Australia, by month

Share of searches by month for Smartsalary, SG Fleet, Maxxia, RemServ, Paywise. The figures are in the table below the chart.

View monthly share of searches table
MonthSmartsalarySG FleetMaxxiaRemServPaywiseEasi
Oct 202544.2%16.2%19.7%13.2%5.9%0.78%
Nov 202539.7%21.7%17.8%14.6%5.3%0.85%
Dec 202542.6%19.1%19.1%12.8%5.7%0.7%
Jan 202641.5%18.6%18.6%15.2%5.6%0.56%
Feb 202641.5%18.6%18.6%15.2%5.6%0.56%
Mar 202643%19.4%19.4%12.9%4.7%0.63%
Apr 202643.1%19.3%19.3%12.9%4.7%0.62%
May 202645.8%20.5%16.8%11.2%5%0.66%
Jun 202642.4%23.2%15.5%12.7%5.7%0.57%
Jul 202641%22.4%18.3%12.3%5.5%0.55%
Aug 202640.9%22.4%18.3%12.3%5.5%0.72%
Sep 202637.5%25.1%16.8%13.8%6.1%0.62%

  1. 1.Smartsalary

    37.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  2. 2.SG Fleet

    25.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Maxxia

    16.8%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  4. 4.RemServ

    13.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Paywise

    6.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Easi

    0.62%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between Smartsalary and its closest rivals

Every comparison with Smartsalary

5 comparisons

How has branded search demand for Smartsalary changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smartsalary in Australia fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia decreased from 44.2% to 37.5%.
  • Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia peaked at 45.8% in May 2026 and was lowest at 37.5% in September 2026.

How did search popularity change for Australia salary packaging providers in September 2026?

6 changes

  1. In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%.

  2. In September 2026, RemServ gained share of searches among salary packaging providers in Australia, from 12.3% to 13.8%.

  3. In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%.

  4. In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%.

  5. In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.

  6. Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Smartsalary’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Smartsalary’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smart salary
  • smartsalary

How the Brand Demand Index is measured

Who owns Smartsalary?

Smartsalary is owned by Smartgroup. Brandwave does not track any other brands owned by Smartgroup.

Do you work for Smartsalary? To request corrections or removal please contact us via our support page and we will be happy to assist.

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