Maxxia vs SG Fleet:Which is more popular?
In September 2026, SG Fleet had more branded searches than Maxxia among salary packaging providers in Australia. SG Fleet had about 40,500 branded searches, while Maxxia had 27,100. SG Fleet made up 25.1% of all salary packaging provider searches we track, and Maxxia accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about salary packaging providers, Maxxia appeared in four of the five answers and SG Fleet in two. Maxxia was mentioned before SG Fleet in two out of three answers.
Who do people search for more?
SG Fleet, about 49% more searches than Maxxia
Who does AI mention more?
Maxxia, mentioned in 4 of 5 answers, SG Fleet in 2
Who does AI recommend more?
Maxxia, named ahead of SG Fleet in 2 of 3 answers
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Top salary packaging providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxxia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SG Fleet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxxia was listed before SG Fleet in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary packaging providers
5 answers
Asked ChatGPT
“What's the best salary packaging provider in Australia?”
Asked ChatGPT
“Which novated lease provider in Australia is best?”
Asked ChatGPT
“Who are the main salary packaging companies in Australia?”
Searched Google, AI Overview
“salary packaging”
Searched Google, AI Overview
“novated lease”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Maxxia or SG Fleet more popular in search?
This chart shows how often people search Google for Maxxia and SG Fleet by name. Each line represents a brand's share of searches for all six salary packaging providers we track, month by month, from searches in Australia.
Share of searches by month for SG Fleet, Maxxia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartsalary | SG Fleet | Maxxia | RemServ | Paywise | Easi |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 19.7% | 13.2% | 5.9% | 0.78% |
| Nov 2025 | 39.7% | 21.7% | 17.8% | 14.6% | 5.3% | 0.85% |
| Dec 2025 | 42.6% | 19.1% | 19.1% | 12.8% | 5.7% | 0.7% |
| Jan 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Feb 2026 | 41.5% | 18.6% | 18.6% | 15.2% | 5.6% | 0.56% |
| Mar 2026 | 43% | 19.4% | 19.4% | 12.9% | 4.7% | 0.63% |
| Apr 2026 | 43.1% | 19.3% | 19.3% | 12.9% | 4.7% | 0.62% |
| May 2026 | 45.8% | 20.5% | 16.8% | 11.2% | 5% | 0.66% |
| Jun 2026 | 42.4% | 23.2% | 15.5% | 12.7% | 5.7% | 0.57% |
| Jul 2026 | 41% | 22.4% | 18.3% | 12.3% | 5.5% | 0.55% |
| Aug 2026 | 40.9% | 22.4% | 18.3% | 12.3% | 5.5% | 0.72% |
| Sep 2026 | 37.5% | 25.1% | 16.8% | 13.8% | 6.1% | 0.62% |
How has the Maxxia and SG Fleet comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: SG Fleet took it in November 2025.
- Across the 12 months ending September 2026, Maxxia’s share of searches among salary packaging providers in Australia moved from 19.7% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, SG Fleet’s share of searches among salary packaging providers in Australia moved from 16.2% to 25.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for Australia salary packaging providers in September 2026?
2 changes
In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%.
In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maxxia’s and SG Fleet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salary packaging providers
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