Brandwave

How popular isEasi?

In September 2026, people searched for Easi by name about 1,000 times in Australia, a 23.1% decrease from the previous year. These searches made up 0.62% of all Australia salary packaging provider searches, placing Easi sixth out of six providers. When we asked both ChatGPT and Google AI Overviews about salary packaging providers, Easi did not appear in any of the answers.

Search and AI answers in September 2026

Easi is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. SmartsalaryShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. SG FleetShare of searches 25.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. MaxxiaShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. RemServShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. EasiShare of searches 0.62%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top salary packaging providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Easi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxxia1st
  2. SG Fleet2nd
  3. RemServ3rd
  4. Smartsalary4th
  5. Paywise5th
  6. Easi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxxia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartsalary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SG Fleet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RemServ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paywise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salary packaging providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which salary packaging providers compete with Easi?

Easi against salary packaging providers in Australia, by month

Share of searches by month for Smartsalary, SG Fleet, Maxxia, RemServ, Paywise, Easi. The figures are in the table below the chart.

View monthly share of searches table
MonthSmartsalarySG FleetMaxxiaRemServPaywiseEasi
Oct 202544.2%16.2%19.7%13.2%5.9%0.78%
Nov 202539.7%21.7%17.8%14.6%5.3%0.85%
Dec 202542.6%19.1%19.1%12.8%5.7%0.7%
Jan 202641.5%18.6%18.6%15.2%5.6%0.56%
Feb 202641.5%18.6%18.6%15.2%5.6%0.56%
Mar 202643%19.4%19.4%12.9%4.7%0.63%
Apr 202643.1%19.3%19.3%12.9%4.7%0.62%
May 202645.8%20.5%16.8%11.2%5%0.66%
Jun 202642.4%23.2%15.5%12.7%5.7%0.57%
Jul 202641%22.4%18.3%12.3%5.5%0.55%
Aug 202640.9%22.4%18.3%12.3%5.5%0.72%
Sep 202637.5%25.1%16.8%13.8%6.1%0.62%

  1. 1.Smartsalary

    37.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  2. 2.SG Fleet

    25.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Maxxia

    16.8%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  4. 4.RemServ

    13.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Paywise

    6.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Easi

    0.62%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between Easi and its closest rivals

Every comparison with Easi

5 comparisons

How has branded search demand for Easi changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Easi in Australia fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, Easi’s share of searches among salary packaging providers in Australia held steady, from 0.78% to 0.62%.

How did search popularity change for Australia salary packaging providers in September 2026?

6 changes

  1. In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%.

  2. In September 2026, RemServ gained share of searches among salary packaging providers in Australia, from 12.3% to 13.8%.

  3. In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%.

  4. In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%.

  5. In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%.

  6. Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Easi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Easi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • easi

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How the Brand Demand Index is measured

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