Brandwave

Dymocks vs Readings:Which is more popular?

In September 2026, Readings had more branded searches than Dymocks among bookstores in Australia. Readings had about 2,900 branded searches, while Dymocks had 2,400. Readings made up 0.97% of all bookstore searches we track, and Dymocks accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about bookstores, Readings appeared in all three answers and Dymocks in one. Readings was mentioned before Dymocks in two out of three answers.

Among bookstores in Australia in September 2026

Who do people search for more?

Readings, about 21% more searches than Dymocks

Readings 2.9K searchesDymocks 2.4K searches

Who does AI mention more?

Readings, mentioned in every answer we collected

Readings in 3 of 3Dymocks in 1 of 3

Who does AI recommend more?

Readings, named ahead of Dymocks in 2 of 3 answers

Readings first in 2Dymocks first in 1

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Top bookstores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Readings appeared in all three answers. Dymocks was mentioned in one out of three: in one of the three ChatGPT answers. Readings was listed before Dymocks in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Books Kinokuniya1st
  2. Readings2nd
  3. Dymocks3rd
  4. QBD Books4th
  5. Avid Reader5th
  6. Archives Fine Books6th
  7. Booktopia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bookstores

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is Dymocks or Readings more popular in search?

This chart shows how often people search Google for Dymocks and Readings by name. Each line represents a brand's share of searches for all seven bookstores we track, month by month, from searches in Australia.

Dymocks and Readings among bookstores in Australia, by month

Share of searches by month for Readings, Dymocks. The figures are in the table below the chart.

View monthly share of searches table
MonthQBD BooksBooktopiaBooks KinokuniyaAvid ReaderArchives Fine BooksReadingsDymocks
Oct 202545.4%40.5%8.2%2.6%1.6%0.7%1.1%
Nov 202545.5%40.7%8.2%2.6%1.3%0.72%1.1%
Dec 202548.6%35.6%8.7%2.8%1.4%1.4%1.4%
Jan 202647%38.4%7.8%2.9%1.9%1%1%
Feb 202644%39.5%9.7%2.8%1.9%1%1%
Mar 202639.6%43.2%10.6%2.7%1.7%1.1%0.94%
Apr 202643.7%36%13.2%2.9%2.1%1.2%0.95%
May 202642%42%8.5%3.1%2.1%1.1%1.1%
Jun 202640.2%43.8%8.8%3.1%2.1%0.96%0.96%
Jul 202641.2%41.2%10.1%3.1%2.5%1.1%0.9%
Aug 202644.3%39.5%9.7%2.5%1.9%1%1%
Sep 202641.1%36.6%16.5%2.2%1.8%0.97%0.8%

How has the Dymocks and Readings comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Readings took it in March 2026.
  • Across the 12 months ending September 2026, Dymocks’ share of searches among bookstores in Australia moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Readings’ share of searches among bookstores in Australia moved from 0.7% to 0.97%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

How did search popularity change for Australia bookstores in September 2026?

2 changes
  1. In September 2026, Readings rose from 7th to 6th among bookstores in Australia.

  2. In September 2026, Dymocks fell from 6th to 7th among bookstores in Australia.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dymocks’ and Readings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dymocks

1 branded search term

  • dymocks books

Readings

2 branded search terms

  • readings books
  • readings bookshop

How the Brand Demand Index is measured

Other head-to-heads among bookstores

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