Books Kinokuniya vs Booktopia:Which is more popular?
In September 2026, Booktopia had more branded searches than Books Kinokuniya among bookstores in Australia. Booktopia had about 110,000 branded searches, while Books Kinokuniya had 49,500. Booktopia made up 36.6% of all bookstore searches we track, and Books Kinokuniya accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about bookstores, Books Kinokuniya appeared in all three answers and Booktopia in none.
Who do people search for more?
Booktopia, about 2 searches for every 1 for Books Kinokuniya
Who does AI mention more?
Books Kinokuniya, mentioned in every answer we collected
Who does AI recommend more?
Books Kinokuniya, the only one of the two named
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Top bookstores in ChatGPT and Google AI Overviews
In three ChatGPT questions, Books Kinokuniya appeared in all three answers. Booktopia did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Books Kinokuniya3 of 3Named in 3 of 3 ChatGPT answers
Readings3 of 3Named in 3 of 3 ChatGPT answers
Avid Reader2 of 3Named in 2 of 3 ChatGPT answers
Archives Fine Books2 of 3Named in 2 of 3 ChatGPT answers
QBD Books1 of 3Named in 1 of 3 ChatGPT answers
Dymocks1 of 3Named in 1 of 3 ChatGPT answers- Booktopia0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bookstores
3 answers
Asked ChatGPT
“Which bookstore should I shop at in Australia?”
Asked ChatGPT
“What are the best bookstores in Australia?”
Asked ChatGPT
“What's the best bookstore in Australia for books and gifts?”
Searched Google, AI Overview
“bookstores australia”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“independent bookstores”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.
Is Books Kinokuniya or Booktopia more popular in search?
This chart shows how often people search Google for Books Kinokuniya and Booktopia by name. Each line represents a brand's share of searches for all seven bookstores we track, month by month, from searches in Australia.
Share of searches by month for Booktopia, Books Kinokuniya. The figures are in the table below the chart.
View monthly share of searches table
| Month | QBD Books | Booktopia | Books Kinokuniya | Avid Reader | Archives Fine Books | Readings | Dymocks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 40.5% | 8.2% | 2.6% | 1.6% | 0.7% | 1.1% |
| Nov 2025 | 45.5% | 40.7% | 8.2% | 2.6% | 1.3% | 0.72% | 1.1% |
| Dec 2025 | 48.6% | 35.6% | 8.7% | 2.8% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 47% | 38.4% | 7.8% | 2.9% | 1.9% | 1% | 1% |
| Feb 2026 | 44% | 39.5% | 9.7% | 2.8% | 1.9% | 1% | 1% |
| Mar 2026 | 39.6% | 43.2% | 10.6% | 2.7% | 1.7% | 1.1% | 0.94% |
| Apr 2026 | 43.7% | 36% | 13.2% | 2.9% | 2.1% | 1.2% | 0.95% |
| May 2026 | 42% | 42% | 8.5% | 3.1% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 40.2% | 43.8% | 8.8% | 3.1% | 2.1% | 0.96% | 0.96% |
| Jul 2026 | 41.2% | 41.2% | 10.1% | 3.1% | 2.5% | 1.1% | 0.9% |
| Aug 2026 | 44.3% | 39.5% | 9.7% | 2.5% | 1.9% | 1% | 1% |
| Sep 2026 | 41.1% | 36.6% | 16.5% | 2.2% | 1.8% | 0.97% | 0.8% |
How has the Books Kinokuniya and Booktopia comparison changed over the last 12 months?
3 findings
- Booktopia was ahead of Books Kinokuniya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Books Kinokuniya’s share of searches among bookstores in Australia moved from 8.2% to 16.5%, and its estimated monthly branded searches moved from 22.2K to 49.5K.
- Across the 12 months ending September 2026, Booktopia’s share of searches among bookstores in Australia moved from 40.5% to 36.6%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for Australia bookstores in September 2026?
2 changes
In September 2026, Books Kinokuniya gained share of searches among bookstores in Australia, from 9.7% to 16.5%.
In September 2026, Booktopia lost share of searches among bookstores in Australia, from 39.5% to 36.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Books Kinokuniya’s and Booktopia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Books Kinokuniya
1 branded search term
- kinokuniya
Booktopia
1 branded search term
- booktopia
Other head-to-heads among bookstores
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