Brandwave

Avid Reader vs Books Kinokuniya:Which is more popular?

In September 2026, Books Kinokuniya had more branded searches than Avid Reader among bookstores in Australia. Books Kinokuniya had about 49,500 branded searches, while Avid Reader had 6,700. Books Kinokuniya made up 16.5% of all bookstore searches we track, and Avid Reader accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about bookstores, Books Kinokuniya appeared in all three answers and Avid Reader in two. Books Kinokuniya was mentioned before Avid Reader in every answer.

Among bookstores in Australia in September 2026

Who do people search for more?

Books Kinokuniya, about 7 searches for every 1 for Avid Reader

Books Kinokuniya 49.5K searchesAvid Reader 6.7K searches

Who does AI mention more?

Books Kinokuniya, mentioned in every answer we collected

Books Kinokuniya in 3 of 3Avid Reader in 2 of 3

Who does AI recommend more?

Books Kinokuniya, named ahead of Avid Reader in every answer

Books Kinokuniya first in 3Avid Reader never first

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Top bookstores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Books Kinokuniya appeared in all three answers. Avid Reader was mentioned in two out of three: in two of the three ChatGPT answers. Books Kinokuniya was listed before Avid Reader in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Books Kinokuniya1st
  2. Readings2nd
  3. Dymocks3rd
  4. QBD Books4th
  5. Avid Reader5th
  6. Archives Fine Books6th
  7. Booktopia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bookstores

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is Avid Reader or Books Kinokuniya more popular in search?

This chart shows how often people search Google for Avid Reader and Books Kinokuniya by name. Each line represents a brand's share of searches for all seven bookstores we track, month by month, from searches in Australia.

Avid Reader and Books Kinokuniya among bookstores in Australia, by month

Share of searches by month for Books Kinokuniya, Avid Reader. The figures are in the table below the chart.

View monthly share of searches table
MonthQBD BooksBooktopiaBooks KinokuniyaAvid ReaderArchives Fine BooksReadingsDymocks
Oct 202545.4%40.5%8.2%2.6%1.6%0.7%1.1%
Nov 202545.5%40.7%8.2%2.6%1.3%0.72%1.1%
Dec 202548.6%35.6%8.7%2.8%1.4%1.4%1.4%
Jan 202647%38.4%7.8%2.9%1.9%1%1%
Feb 202644%39.5%9.7%2.8%1.9%1%1%
Mar 202639.6%43.2%10.6%2.7%1.7%1.1%0.94%
Apr 202643.7%36%13.2%2.9%2.1%1.2%0.95%
May 202642%42%8.5%3.1%2.1%1.1%1.1%
Jun 202640.2%43.8%8.8%3.1%2.1%0.96%0.96%
Jul 202641.2%41.2%10.1%3.1%2.5%1.1%0.9%
Aug 202644.3%39.5%9.7%2.5%1.9%1%1%
Sep 202641.1%36.6%16.5%2.2%1.8%0.97%0.8%

How has the Avid Reader and Books Kinokuniya comparison changed over the last 12 months?

3 findings
  • Books Kinokuniya was ahead of Avid Reader in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Avid Reader’s share of searches among bookstores in Australia moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 7K to 6.7K.
  • Across the 12 months ending September 2026, Books Kinokuniya’s share of searches among bookstores in Australia moved from 8.2% to 16.5%, and its estimated monthly branded searches moved from 22.2K to 49.5K.

How did search popularity change for Australia bookstores in September 2026?

2 changes

  1. In September 2026, Books Kinokuniya gained share of searches among bookstores in Australia, from 9.7% to 16.5%.

  2. Avid Reader’s share of searches among bookstores in Australia has lost ground for 3 months in a row, from 3.1% to 2.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Avid Reader’s and Books Kinokuniya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avid Reader

2 branded search terms

  • avid reader
  • avid reader bookshop

Books Kinokuniya

1 branded search term

  • kinokuniya

How the Brand Demand Index is measured

Other head-to-heads among bookstores

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