Brandwave

How popular isReadings?

In September 2026, people searched for Readings by name about 2,900 times in Australia, a 52.6% increase from the previous year. These searches made up 0.97% of all Australia bookstore searches, placing Readings sixth out of seven bookstores. When we asked both ChatGPT and Google AI Overviews about bookstores, Readings appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Readings is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. QBD BooksShare of searches 41.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. BooktopiaShare of searches 36.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Books KinokuniyaShare of searches 16.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Avid ReaderShare of searches 2.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. ReadingsShare of searches 0.97%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top bookstores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Readings appeared in all three answers. Readings is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Books Kinokuniya1st
  2. Readings2nd
  3. Dymocks3rd
  4. QBD Books4th
  5. Avid Reader5th
  6. Archives Fine Books6th
  7. Booktopia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bookstores

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Which bookstores compete with Readings?

Readings against bookstores in Australia, by month

Share of searches by month for QBD Books, Booktopia, Books Kinokuniya, Avid Reader, Readings. The figures are in the table below the chart.

View monthly share of searches table
MonthQBD BooksBooktopiaBooks KinokuniyaAvid ReaderArchives Fine BooksReadingsDymocks
Oct 202545.4%40.5%8.2%2.6%1.6%0.7%1.1%
Nov 202545.5%40.7%8.2%2.6%1.3%0.72%1.1%
Dec 202548.6%35.6%8.7%2.8%1.4%1.4%1.4%
Jan 202647%38.4%7.8%2.9%1.9%1%1%
Feb 202644%39.5%9.7%2.8%1.9%1%1%
Mar 202639.6%43.2%10.6%2.7%1.7%1.1%0.94%
Apr 202643.7%36%13.2%2.9%2.1%1.2%0.95%
May 202642%42%8.5%3.1%2.1%1.1%1.1%
Jun 202640.2%43.8%8.8%3.1%2.1%0.96%0.96%
Jul 202641.2%41.2%10.1%3.1%2.5%1.1%0.9%
Aug 202644.3%39.5%9.7%2.5%1.9%1%1%
Sep 202641.1%36.6%16.5%2.2%1.8%0.97%0.8%

  1. 1.QBD Books

    41.1%

    Held 1st. 124K estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Booktopia

    36.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Books Kinokuniya

    16.5%

    Held 3rd. 49.5K estimated branded searches, +82.7% vs prior month. Share +6.8 points.

  4. 4.Avid Reader

    2.2%

    Held 4th. 6.7K estimated branded searches, -4.3% vs prior month. Share -0.3 points.

  5. 5.Archives Fine Books

    1.8%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Readings

    0.97%

    Moved from 7th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Dymocks

    0.8%

    Moved from 6th to 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

Compare popularity between Readings and its closest rivals

Every comparison with Readings

6 comparisons

How has branded search demand for Readings changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Readings in Australia rose from 1.9K to 2.9K.
  • Across the 12 months ending September 2026, Readings rose from 7th to 6th among bookstores in Australia.

How did search popularity change for Australia bookstores in September 2026?

6 changes

  1. In September 2026, Books Kinokuniya gained share of searches among bookstores in Australia, from 9.7% to 16.5%.

  2. In September 2026, QBD Books lost share of searches among bookstores in Australia, from 44.3% to 41.1%.

  3. In September 2026, Booktopia lost share of searches among bookstores in Australia, from 39.5% to 36.6%.

  4. Avid Reader’s share of searches among bookstores in Australia has lost ground for 3 months in a row, from 3.1% to 2.2% in September 2026.

  5. In September 2026, Readings rose from 7th to 6th among bookstores in Australia.

  6. In September 2026, Dymocks fell from 6th to 7th among bookstores in Australia.

How are Readings’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Readings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • readings books
  • readings bookshop

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How the Brand Demand Index is measured

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