Brandwave

Avid Reader vs Readings:Which is more popular?

In September 2026, Avid Reader had more branded searches than Readings among bookstores in Australia. Avid Reader had about 6,700 branded searches, while Readings had 2,900. Avid Reader made up 2.2% of all bookstore searches we track, and Readings accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about bookstores, Readings appeared in all three answers and Avid Reader in two. Readings was mentioned before Avid Reader in every answer.

Among bookstores in Australia in September 2026

Who do people search for more?

Avid Reader, about 2 searches for every 1 for Readings

Avid Reader 6.7K searchesReadings 2.9K searches

Who does AI mention more?

Readings, mentioned in every answer we collected

Readings in 3 of 3Avid Reader in 2 of 3

Who does AI recommend more?

Readings, named ahead of Avid Reader in every answer

Readings first in 3Avid Reader never first

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Top bookstores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Readings appeared in all three answers. Avid Reader was mentioned in two out of three: in two of the three ChatGPT answers. Readings was listed before Avid Reader in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Books Kinokuniya1st
  2. Readings2nd
  3. Dymocks3rd
  4. QBD Books4th
  5. Avid Reader5th
  6. Archives Fine Books6th
  7. Booktopia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bookstores

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is Avid Reader or Readings more popular in search?

This chart shows how often people search Google for Avid Reader and Readings by name. Each line represents a brand's share of searches for all seven bookstores we track, month by month, from searches in Australia.

Avid Reader and Readings among bookstores in Australia, by month

Share of searches by month for Avid Reader, Readings. The figures are in the table below the chart.

View monthly share of searches table
MonthQBD BooksBooktopiaBooks KinokuniyaAvid ReaderArchives Fine BooksReadingsDymocks
Oct 202545.4%40.5%8.2%2.6%1.6%0.7%1.1%
Nov 202545.5%40.7%8.2%2.6%1.3%0.72%1.1%
Dec 202548.6%35.6%8.7%2.8%1.4%1.4%1.4%
Jan 202647%38.4%7.8%2.9%1.9%1%1%
Feb 202644%39.5%9.7%2.8%1.9%1%1%
Mar 202639.6%43.2%10.6%2.7%1.7%1.1%0.94%
Apr 202643.7%36%13.2%2.9%2.1%1.2%0.95%
May 202642%42%8.5%3.1%2.1%1.1%1.1%
Jun 202640.2%43.8%8.8%3.1%2.1%0.96%0.96%
Jul 202641.2%41.2%10.1%3.1%2.5%1.1%0.9%
Aug 202644.3%39.5%9.7%2.5%1.9%1%1%
Sep 202641.1%36.6%16.5%2.2%1.8%0.97%0.8%

How has the Avid Reader and Readings comparison changed over the last 12 months?

3 findings
  • Avid Reader was ahead of Readings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Avid Reader’s share of searches among bookstores in Australia moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 7K to 6.7K.
  • Across the 12 months ending September 2026, Readings’ share of searches among bookstores in Australia moved from 0.7% to 0.97%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

How did search popularity change for Australia bookstores in September 2026?

2 changes

  1. Avid Reader’s share of searches among bookstores in Australia has lost ground for 3 months in a row, from 3.1% to 2.2% in September 2026.

  2. In September 2026, Readings rose from 7th to 6th among bookstores in Australia.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Avid Reader’s and Readings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avid Reader

2 branded search terms

  • avid reader
  • avid reader bookshop

Readings

2 branded search terms

  • readings books
  • readings bookshop

How the Brand Demand Index is measured

Other head-to-heads among bookstores

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