CommBank vs Smartpay:Which is more popular?
In September 2026, Smartpay had more branded searches than CommBank among EFTPOS providers in Australia. Smartpay had about 1,300 branded searches, while CommBank had 1,000. Smartpay made up 2.4% of all EFTPOS provider searches we track, and CommBank accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about EFTPOS providers, CommBank appeared in four of the five answers and Smartpay in none.
Who do people search for more?
Smartpay, about 30% more searches than CommBank
Who does AI mention more?
CommBank, mentioned in 4 of 5 answers, Smartpay in 0
Who does AI recommend more?
CommBank, the only one of the two named
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CommBank was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smartpay did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is CommBank or Smartpay more popular in search?
This chart shows how often people search Google for CommBank and Smartpay by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Smartpay, CommBank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
How has the CommBank and Smartpay comparison changed over the last 12 months?
3 findings
- Smartpay was ahead of CommBank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CommBank’s share of searches among EFTPOS providers in Australia moved from 2% to 1.9%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia moved from 5.4% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for Australia EFTPOS providers in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CommBank’s and Smartpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among EFTPOS providers
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