Square vs Zeller:Which is more popular?
In September 2026, Zeller had more branded searches than Square among EFTPOS providers in Australia. Zeller had about 18,700 branded searches, while Square had 8,300. Zeller made up 35.2% of all EFTPOS provider searches we track, and Square accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about EFTPOS providers, Zeller appeared in all five answers and Square in three. Zeller was mentioned before Square in three out of five answers.
Who do people search for more?
Zeller, about 2 searches for every 1 for Square
Who does AI mention more?
Zeller, mentioned in every answer we collected
Who does AI recommend more?
Zeller, named ahead of Square in 3 of 5 answers
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeller appeared in all five answers. Square was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zeller was listed before Square in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Square or Zeller more popular in search?
This chart shows how often people search Google for Square and Zeller by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Zeller, Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
How has the Square and Zeller comparison changed over the last 12 months?
3 findings
- Zeller was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia moved from 13.6% to 15.6%, and its estimated monthly branded searches moved from 6K to 8.3K.
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia moved from 34.3% to 35.2%, and its estimated monthly branded searches moved from 15.1K to 18.7K.
How did search popularity change for Australia EFTPOS providers in September 2026?
2 changes
In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%.
Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Square’s and Zeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among EFTPOS providers
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