Smartpay vs Zeller:Which is more popular?
In September 2026, Zeller had more branded searches than Smartpay among EFTPOS providers in Australia. Zeller had about 18,700 branded searches, while Smartpay had 1,300. Zeller made up 35.2% of all EFTPOS provider searches we track, and Smartpay accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about EFTPOS providers, Zeller appeared in all five answers and Smartpay in none.
Who do people search for more?
Zeller, about 14 searches for every 1 for Smartpay
Who does AI mention more?
Zeller, mentioned in every answer we collected
Who does AI recommend more?
Zeller, the only one of the two named
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeller appeared in all five answers. Smartpay did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Smartpay or Zeller more popular in search?
This chart shows how often people search Google for Smartpay and Zeller by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Zeller, Smartpay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
How has the Smartpay and Zeller comparison changed over the last 12 months?
3 findings
- Zeller was ahead of Smartpay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia moved from 5.4% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia moved from 34.3% to 35.2%, and its estimated monthly branded searches moved from 15.1K to 18.7K.
How did search popularity change for Australia EFTPOS providers in September 2026?
2 changes
In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%.
Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Smartpay’s and Zeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among EFTPOS providers
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