Brandwave

How popular isSmartpay?

In September 2026, people searched for Smartpay by name about 1,300 times in Australia, a 45.8% decrease from the previous year. These searches made up 2.4% of all Australia EFTPOS provider searches, placing Smartpay fourth out of five providers. When we asked both ChatGPT and Google AI Overviews about EFTPOS providers, Smartpay did not appear in any of the answers.

Search and AI answers in September 2026

Smartpay is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. TyroShare of searches 44.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. ZellerShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SquareShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SmartpayShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CommBankShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top EFTPOS providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smartpay did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeller1st
  2. CommBank2nd
  3. Square3rd
  4. Tyro4th
  5. Smartpay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EFTPOS providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which EFTPOS providers compete with Smartpay?

Smartpay against EFTPOS providers in Australia, by month

Share of searches by month for Tyro, Zeller, Square, Smartpay. The figures are in the table below the chart.

View monthly share of searches table
MonthTyroZellerSquareSmartpayCommBank
Oct 202544.7%34.3%13.6%5.4%2%
Nov 202545.2%34.7%13.8%4.4%2%
Dec 202548.8%31.4%13%4.9%1.8%
Jan 202645.1%33.4%14.8%5.1%1.6%
Feb 202650.3%31.1%12.3%4.8%1.5%
Mar 202645.4%34.5%13.6%4.3%2.3%
Apr 202645.4%34.4%15%3.6%1.6%
May 202648.9%30.8%15.6%3.2%1.5%
Jun 202647.1%29.9%18.2%3.1%1.7%
Jul 202646.5%29.3%18.7%3.8%1.7%
Aug 202645.7%34.7%15.3%2.3%2%
Sep 202644.8%35.2%15.6%2.4%1.9%

  1. 1.Tyro

    44.8%

    Held 1st. 23.8K estimated branded searches, +19% vs prior month. Share -0.9 points.

  2. 2.Zeller

    35.2%

    Held 2nd. 18.7K estimated branded searches, +23% vs prior month. Share +0.5 points.

  3. 3.Square

    15.6%

    Held 3rd. 8.3K estimated branded searches, +23.9% vs prior month. Share +0.3 points.

  4. 4.Smartpay

    2.4%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  5. 5.CommBank

    1.9%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share -0.1 points.

Compare popularity between Smartpay and its closest rivals

Every comparison with Smartpay

4 comparisons

How has branded search demand for Smartpay changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smartpay in Australia fell from 2.4K to 1.3K.
  • Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia decreased from 5.4% to 2.4%.
  • Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia peaked at 5.4% in October 2025 and was lowest at 2.3% in August 2026.

How did search popularity change for Australia EFTPOS providers in September 2026?

5 changes

  1. In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%.

  2. In September 2026, Tyro lost share of searches among EFTPOS providers in Australia, from 45.7% to 44.8%.

  3. Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026.

  4. Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  5. Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are Smartpay’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Smartpay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smartpay

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How the Brand Demand Index is measured

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