EFTPOS providers in Australia:Which are most popular?
In September 2026, Tyro was the most searched EFTPOS provider in Australia, accounting for 44.8% of all searches among the five providers we track. When we checked with ChatGPT and Google AI Overviews, Zeller showed up in every answer. Zeller was recommended most often, coming first in one out of five responses.
TyroShare of searches 44.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
ZellerShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SquareShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SmartpayShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CommBankShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Zeller appeared every time. Zeller was recommended most often, coming first in one out of five answers. CommBank was second, and Square was third. Smartpay, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which EFTPOS providers do people search for most?
This chart shows how often people search Google for each EFTPOS provider by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Tyro, Zeller, Square, Smartpay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 23.8K | +19% | -0.9 points | |
| 2, held 2nd | 35.2% | 18.7K | +23% | +0.5 points | |
| 3, held 3rd | 15.6% | 8.3K | +23.9% | +0.3 points | |
| 4, held 4th | 2.4% | 1.3K | +30% | +0.2 points | |
| 5, held 5th | 1.9% | 1K | +13.6% | -0.1 points |
1.
Tyro44.8%
Held 1st. 23.8K estimated branded searches, +19% vs prior month. Share -0.9 points.
2.
Zeller35.2%
Held 2nd. 18.7K estimated branded searches, +23% vs prior month. Share +0.5 points.
3.
Square15.6%
Held 3rd. 8.3K estimated branded searches, +23.9% vs prior month. Share +0.3 points.
4.
Smartpay2.4%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
5.
CommBank1.9%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share -0.1 points.
Which brand is most popular in search among EFTPOS providers in Australia?
5 brands
In September 2026, Tyro was the most searched among EFTPOS providers in Australia, with an estimated 23.8K branded searches, 44.8% of all searches for the five we track. Zeller is in 2nd place, 9.6 percentage points behind at 35.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tyro | 44.7% → 44.8% | 50.3%Feb 2026 | 44.7%Oct 2025 | 1st |
| Zeller | 34.3% → 35.2% | 35.2%Sep 2026 | 29.3%Jul 2026 | 2nd |
| Square | 13.6% → 15.6% | 18.7%Jul 2026 | 12.3%Feb 2026 | 3rd |
| Smartpay | 5.4% → 2.4% | 5.4%Oct 2025 | 2.3%Aug 2026 | 4th |
| CommBank | 2% → 1.9% | 2.3%Mar 2026 | 1.5%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia increased from 34.3% to 35.2%.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia increased from 13.6% to 15.6%.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia decreased from 5.4% to 2.4%.
- Across the 12 months ending September 2026, Tyro’s share of searches among EFTPOS providers in Australia peaked at 50.3% in February 2026 and was lowest at 44.7% in October 2025.
- Across the 12 months ending September 2026, Zeller’s share of searches among EFTPOS providers in Australia peaked at 35.2% in September 2026 and was lowest at 29.3% in July 2026.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia peaked at 18.7% in July 2026 and was lowest at 12.3% in February 2026.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia peaked at 5.4% in October 2025 and was lowest at 2.3% in August 2026.
- Across the 12 months ending September 2026, Tyro and CommBank held steady: their share of searches among EFTPOS providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia EFTPOS providers in September 2026?
5 changes
In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%.
In September 2026, Tyro lost share of searches among EFTPOS providers in Australia, from 45.7% to 44.8%.
Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026.
Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
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