Smartpay vs Square:Which is more popular?
In September 2026, Square had more branded searches than Smartpay among EFTPOS providers in Australia. Square had about 8,300 branded searches, while Smartpay had 1,300. Square made up 15.6% of all EFTPOS provider searches we track, and Smartpay accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about EFTPOS providers, Square appeared in three of the five answers and Smartpay in none.
Who do people search for more?
Square, about 6 searches for every 1 for Smartpay
Who does AI mention more?
Square, mentioned in 3 of 5 answers, Smartpay in 0
Who does AI recommend more?
Square, the only one of the two named
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Top EFTPOS providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smartpay did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zeller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tyro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EFTPOS providers
5 answers
Asked ChatGPT
“Which EFTPOS provider should my business use in Australia?”
Asked ChatGPT
“What are the best EFTPOS machines for small businesses in Australia?”
Asked ChatGPT
“What's the cheapest EFTPOS provider in Australia for a cafe?”
Searched Google, AI Overview
“eftpos machine”
Searched Google, AI Overview
“eftpos terminal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Smartpay or Square more popular in search?
This chart shows how often people search Google for Smartpay and Square by name. Each line represents a brand's share of searches for all five EFTPOS providers we track, month by month, from searches in Australia.
Share of searches by month for Square, Smartpay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyro | Zeller | Square | Smartpay | CommBank |
|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 34.3% | 13.6% | 5.4% | 2% |
| Nov 2025 | 45.2% | 34.7% | 13.8% | 4.4% | 2% |
| Dec 2025 | 48.8% | 31.4% | 13% | 4.9% | 1.8% |
| Jan 2026 | 45.1% | 33.4% | 14.8% | 5.1% | 1.6% |
| Feb 2026 | 50.3% | 31.1% | 12.3% | 4.8% | 1.5% |
| Mar 2026 | 45.4% | 34.5% | 13.6% | 4.3% | 2.3% |
| Apr 2026 | 45.4% | 34.4% | 15% | 3.6% | 1.6% |
| May 2026 | 48.9% | 30.8% | 15.6% | 3.2% | 1.5% |
| Jun 2026 | 47.1% | 29.9% | 18.2% | 3.1% | 1.7% |
| Jul 2026 | 46.5% | 29.3% | 18.7% | 3.8% | 1.7% |
| Aug 2026 | 45.7% | 34.7% | 15.3% | 2.3% | 2% |
| Sep 2026 | 44.8% | 35.2% | 15.6% | 2.4% | 1.9% |
How has the Smartpay and Square comparison changed over the last 12 months?
3 findings
- Square was ahead of Smartpay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS providers in Australia moved from 5.4% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia moved from 13.6% to 15.6%, and its estimated monthly branded searches moved from 6K to 8.3K.
How did search popularity change for Australia EFTPOS providers in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Smartpay’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among EFTPOS providers
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