Brandwave

Books Kinokuniya vs Dymocks:Which is more popular?

In September 2026, Books Kinokuniya had more branded searches than Dymocks among bookstores in Australia. Books Kinokuniya had about 49,500 branded searches, while Dymocks had 2,400. Books Kinokuniya made up 16.5% of all bookstore searches we track, and Dymocks accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about bookstores, Books Kinokuniya appeared in all three answers and Dymocks in one. Books Kinokuniya was mentioned before Dymocks in two out of three answers.

Among bookstores in Australia in September 2026

Who do people search for more?

Books Kinokuniya, about 21 searches for every 1 for Dymocks

Books Kinokuniya 49.5K searchesDymocks 2.4K searches

Who does AI mention more?

Books Kinokuniya, mentioned in every answer we collected

Books Kinokuniya in 3 of 3Dymocks in 1 of 3

Who does AI recommend more?

Books Kinokuniya, named ahead of Dymocks in 2 of 3 answers

Books Kinokuniya first in 2Dymocks first in 1

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Top bookstores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Books Kinokuniya appeared in all three answers. Dymocks was mentioned in one out of three: in one of the three ChatGPT answers. Books Kinokuniya was listed before Dymocks in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Books Kinokuniya1st
  2. Readings2nd
  3. Dymocks3rd
  4. QBD Books4th
  5. Avid Reader5th
  6. Archives Fine Books6th
  7. Booktopia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bookstores

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is Books Kinokuniya or Dymocks more popular in search?

This chart shows how often people search Google for Books Kinokuniya and Dymocks by name. Each line represents a brand's share of searches for all seven bookstores we track, month by month, from searches in Australia.

Books Kinokuniya and Dymocks among bookstores in Australia, by month

Share of searches by month for Books Kinokuniya, Dymocks. The figures are in the table below the chart.

View monthly share of searches table
MonthQBD BooksBooktopiaBooks KinokuniyaAvid ReaderArchives Fine BooksReadingsDymocks
Oct 202545.4%40.5%8.2%2.6%1.6%0.7%1.1%
Nov 202545.5%40.7%8.2%2.6%1.3%0.72%1.1%
Dec 202548.6%35.6%8.7%2.8%1.4%1.4%1.4%
Jan 202647%38.4%7.8%2.9%1.9%1%1%
Feb 202644%39.5%9.7%2.8%1.9%1%1%
Mar 202639.6%43.2%10.6%2.7%1.7%1.1%0.94%
Apr 202643.7%36%13.2%2.9%2.1%1.2%0.95%
May 202642%42%8.5%3.1%2.1%1.1%1.1%
Jun 202640.2%43.8%8.8%3.1%2.1%0.96%0.96%
Jul 202641.2%41.2%10.1%3.1%2.5%1.1%0.9%
Aug 202644.3%39.5%9.7%2.5%1.9%1%1%
Sep 202641.1%36.6%16.5%2.2%1.8%0.97%0.8%

How has the Books Kinokuniya and Dymocks comparison changed over the last 12 months?

3 findings
  • Books Kinokuniya was ahead of Dymocks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Books Kinokuniya’s share of searches among bookstores in Australia moved from 8.2% to 16.5%, and its estimated monthly branded searches moved from 22.2K to 49.5K.
  • Across the 12 months ending September 2026, Dymocks’ share of searches among bookstores in Australia moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for Australia bookstores in September 2026?

2 changes

  1. In September 2026, Books Kinokuniya gained share of searches among bookstores in Australia, from 9.7% to 16.5%.

  2. In September 2026, Dymocks fell from 6th to 7th among bookstores in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Books Kinokuniya’s and Dymocks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Books Kinokuniya

1 branded search term

  • kinokuniya

Dymocks

1 branded search term

  • dymocks books

How the Brand Demand Index is measured

Other head-to-heads among bookstores

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