A.H. Beard vs IKEA:Which is more popular?
In September 2026, IKEA had more branded searches than A.H. Beard among mattress brands in Australia. IKEA had about 9,900 branded searches, while A.H. Beard had 2,600. IKEA made up 8% of all mattress brand searches we track, and A.H. Beard accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about mattress brands, A.H. Beard appeared in one of the four answers and IKEA in none.
Who do people search for more?
IKEA, about 4 searches for every 1 for A.H. Beard
Who does AI mention more?
A.H. Beard, mentioned in 1 of 4 answers, IKEA in 0
Follow A.H. Beard vs IKEA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, A.H. Beard was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IKEA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Koala1st
Sleeping Duck2nd
Ecosa3rd
Emma Sleep4th
Sealy5th
Eva6th- A.H. Beard7th
- IKEA–
Sleepmaker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about mattress brands
4 answers
Asked ChatGPT
“Which mattress brand should I buy in Australia?”
Asked ChatGPT
“What are the best mattress brands in Australia?”
Asked ChatGPT
“What's the best mattress in a box in Australia for back pain?”
Searched Google, AI Overview
“best mattress australia”
Searched Google, AI Overview
“mattress”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is A.H. Beard or IKEA more popular in search?
This chart shows how often people search Google for A.H. Beard and IKEA by name. Each line represents a brand's share of searches for all nine mattress brands we track, month by month, from searches in Australia.
Share of searches by month for IKEA, A.H. Beard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Koala | Sleeping Duck | IKEA | Emma Sleep | Sealy | A.H. Beard | Eva | Sleepmaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 28.9% | 15.8% | 7.1% | 8.6% | 3.9% | 2.7% | 2.1% | 2.1% |
| Nov 2025 | 29.8% | 29.8% | 16.3% | 6% | 8.9% | 3.3% | 1.9% | 2.2% | 1.8% |
| Dec 2025 | 29.1% | 29.1% | 15.9% | 8.7% | 8.7% | 3.2% | 1.6% | 2.1% | 1.7% |
| Jan 2026 | 31.9% | 26.1% | 17.4% | 7.8% | 7.8% | 3.5% | 1.9% | 1.9% | 1.9% |
| Feb 2026 | 29% | 29% | 15.9% | 8.7% | 7.1% | 3.9% | 2.3% | 2.1% | 2.1% |
| Mar 2026 | 29.9% | 29.9% | 16.4% | 7.3% | 7.3% | 3.3% | 1.9% | 2.1% | 1.8% |
| Apr 2026 | 28.3% | 28.3% | 15.5% | 6.9% | 6.9% | 3.1% | 7.3% | 2% | 1.7% |
| May 2026 | 27.4% | 33.4% | 15% | 6.7% | 6.7% | 3% | 4.3% | 2% | 1.6% |
| Jun 2026 | 28.8% | 28.8% | 19.2% | 5.8% | 8.6% | 3.1% | 2.2% | 2.1% | 1.4% |
| Jul 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Aug 2026 | 31.9% | 26.1% | 17.5% | 7.8% | 7.8% | 2.8% | 2.3% | 1.9% | 1.9% |
| Sep 2026 | 32.7% | 26.7% | 17.9% | 8% | 6.5% | 2.9% | 2.1% | 1.5% | 1.5% |
IKEA sells other things too, so only its searches that name this product count here, like “ikea mattress”.
How has the A.H. Beard and IKEA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: A.H. Beard took it in April 2026, IKEA took it in May 2026.
- Across the 12 months ending September 2026, A.H. Beard’s share of searches among mattress brands in Australia moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 3.8K to 2.6K.
- Across the 12 months ending September 2026, IKEA’s share of searches among mattress brands in Australia moved from 7.1% to 8%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia mattress brands in September 2026?
2 changes
In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia.
Estimated monthly branded searches for A.H. Beard in Australia fell 31.6% over 12 measured months, from 3.8K to 2.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using A.H. Beard’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
A.H. Beard
2 branded search terms
- a.h. beard
- ah beard mattress
IKEA
1 branded search term
- ikea mattress
Other head-to-heads among mattress brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.