Brandwave

How popular isA.H. Beard?

In September 2026, people searched for A.H. Beard by name about 2,600 times in Australia, a 31.6% decrease from the previous year. These searches made up 2.1% of all Australia mattress brand searches, placing A.H. Beard seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about mattress brands, A.H. Beard appeared in one of the four answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

A.H. Beard is the seventh most searched of 9 competitors and the seventh most recommended in AI answers.

  1. EcosaShare of searches 32.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. KoalaShare of searches 26.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Sleeping DuckShare of searches 17.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. IKEAShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. A.H. BeardShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, A.H. Beard was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. A.H. Beard is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Koala1st
  2. Sleeping Duck2nd
  3. Ecosa3rd
  4. Emma Sleep4th
  5. Sealy5th
  6. Eva6th
  7. A.H. Beard7th
  8. IKEA–
  9. Sleepmaker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Koala4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sleeping Duck4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ecosa3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • A.H. Beard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eva1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sleepmaker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mattress brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which mattress brands compete with A.H. Beard?

A.H. Beard against mattress brands in Australia, by month

Share of searches by month for Ecosa, Koala, Sleeping Duck, IKEA, Emma Sleep, Sealy, A.H. Beard. The figures are in the table below the chart.

View monthly share of searches table
MonthEcosaKoalaSleeping DuckIKEAEmma SleepSealyA.H. BeardEvaSleepmaker
Oct 202528.9%28.9%15.8%7.1%8.6%3.9%2.7%2.1%2.1%
Nov 202529.8%29.8%16.3%6%8.9%3.3%1.9%2.2%1.8%
Dec 202529.1%29.1%15.9%8.7%8.7%3.2%1.6%2.1%1.7%
Jan 202631.9%26.1%17.4%7.8%7.8%3.5%1.9%1.9%1.9%
Feb 202629%29%15.9%8.7%7.1%3.9%2.3%2.1%2.1%
Mar 202629.9%29.9%16.4%7.3%7.3%3.3%1.9%2.1%1.8%
Apr 202628.3%28.3%15.5%6.9%6.9%3.1%7.3%2%1.7%
May 202627.4%33.4%15%6.7%6.7%3%4.3%2%1.6%
Jun 202628.8%28.8%19.2%5.8%8.6%3.1%2.2%2.1%1.4%
Jul 202631.9%26.1%17.5%7.8%7.8%2.8%2.3%1.9%1.9%
Aug 202631.9%26.1%17.5%7.8%7.8%2.8%2.3%1.9%1.9%
Sep 202632.7%26.7%17.9%8%6.5%2.9%2.1%1.5%1.5%

  1. 1.Ecosa

    32.7%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Koala

    26.7%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Sleeping Duck

    17.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.IKEA

    8%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Emma Sleep

    6.5%

    Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  6. 6.Sealy

    2.9%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.A.H. Beard

    2.1%

    Held 7th. 2.6K estimated branded searches, -10.3% vs prior month. Share -0.2 points.

  8. 8.Eva

    1.5%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

  9. 9.Sleepmaker

    1.5%

    Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

IKEA sells other things too, so only its searches that name this product count here, like “ikea mattress”.

Compare popularity between A.H. Beard and its closest rivals

Every comparison with A.H. Beard

8 comparisons

How has branded search demand for A.H. Beard changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for A.H. Beard in Australia fell from 3.8K to 2.6K.
  • Across the 12 months ending September 2026, A.H. Beard’s share of searches among mattress brands in Australia decreased from 2.7% to 2.1%.
  • Across the 12 months ending September 2026, A.H. Beard’s share of searches among mattress brands in Australia peaked at 7.3% in April 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for Australia mattress brands in September 2026?

6 changes

  1. In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 31.9% to 32.7%.

  2. In September 2026, Koala gained share of searches among mattress brands in Australia, from 26.1% to 26.7%.

  3. In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 7.8% to 6.5%.

  4. In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia.

  5. Estimated monthly branded searches for Eva in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Sleepmaker in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are A.H. Beard’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using A.H. Beard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • a.h. beard
  • ah beard mattress

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