Brandwave

Abby Health vs Instant Consult:Which is more popular?

In September 2026, Abby Health had more branded searches than Instant Consult among telehealth services in Australia. Abby Health had about 27,100 branded searches, while Instant Consult had 2,400. Abby Health made up 21.2% of all telehealth service searches we track, and Instant Consult accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about telehealth services, Abby Health and Instant Consult each appeared in two of the five answers. Abby Health was mentioned before Instant Consult in every answer that named either.

Among telehealth services in Australia in September 2026

Who do people search for more?

Abby Health, about 11 searches for every 1 for Instant Consult

Abby Health 27.1K searchesInstant Consult 2.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Abby Health in 2 of 5Instant Consult in 2 of 5

Who does AI recommend more?

Abby Health, named ahead of Instant Consult in 2 of 2 answers

Abby Health first in 2Instant Consult never first

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Top telehealth services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Abby Health and Instant Consult were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Abby Health was listed before Instant Consult in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qoctor1st
  2. Abby Health2nd
  3. Doctors on Demand2nd
  4. InstantScripts4th
  5. Instant Consult5th
  6. Pilot–
  7. Juniper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qoctor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InstantScripts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abby Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Doctors on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instant Consult2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juniper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telehealth services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Abby Health or Instant Consult more popular in search?

This chart shows how often people search Google for Abby Health and Instant Consult by name. Each line represents a brand's share of searches for all seven telehealth services we track, month by month, from searches in Australia.

Abby Health and Instant Consult among telehealth services in Australia, by month

Share of searches by month for Abby Health, Instant Consult. The figures are in the table below the chart.

View monthly share of searches table
MonthInstantScriptsAbby HealthDoctors on DemandQoctorPilotJuniperInstant Consult
Oct 202557.9%11.8%7.9%5.3%3%11.8%2.3%
Nov 202560.5%12.3%8.2%5.5%3.2%8.2%2%
Dec 202561.8%12.6%6.9%4.6%3.2%8.4%2.5%
Jan 202657.3%11.7%6.4%4.3%3.7%14.3%2.3%
Feb 202656.2%14%7.7%5.1%3.7%11.5%1.9%
Mar 202659.9%14.4%7.9%6.4%3%6.4%1.9%
Apr 202656.3%16.6%9.1%7.4%3.5%4.9%2.2%
May 202661.1%18.6%6.8%5.6%3.2%3%1.7%
Jun 202661.8%18.9%6.9%5.6%2.7%2.5%1.7%
Jul 202662.1%18.9%6.9%4.6%2.7%3.1%1.7%
Aug 202660.2%18.4%8.2%5.5%3.2%3%1.6%
Sep 202658.8%21.2%7.7%5.2%3%2.3%1.9%

How has the Abby Health and Instant Consult comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia telehealth services in September 2026?

2 changes
  1. In September 2026, Abby Health gained share of searches among telehealth services in Australia, from 18.4% to 21.2%.

  2. Estimated monthly branded searches for Instant Consult in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Abby Health’s and Instant Consult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abby Health

1 branded search term

  • abby health

Instant Consult

1 branded search term

  • instant consult

How the Brand Demand Index is measured

Other head-to-heads among telehealth services

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