Entertainment centres in Australia:Which are most popular?

Name: Entertainment centres in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Timezone was the most searched entertainment centre in Australia, accounting for 35.9% of all searches among the seven centres we track. When we checked with ChatGPT and Google AI Overviews, Zone Bowling showed up in every answer. Timezone was recommended most often, coming first in two out of three responses.

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Top entertainment centres in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Zone Bowling appeared every time. Timezone was recommended most often, coming first in two out of three answers. Zone Bowling was second, and Kingpin was third. Holey Moley, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Zone Bowling	Named in 3 of 3 ChatGPT answers	3 of 3
Timezone	Named in 2 of 3 ChatGPT answers	2 of 3
Kingpin	Named in 2 of 3 ChatGPT answers	2 of 3
Strike Bowling	Named in 1 of 3 ChatGPT answers	1 of 3
Holey Moley	Named in 0 of 3 ChatGPT answers	0 of 3
Archie Brothers	Named in 0 of 3 ChatGPT answers	0 of 3
Bounce	Named in 0 of 3 ChatGPT answers	0 of 3

Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
Timezone2 of 3Named in 2 of 3 ChatGPT answers
Kingpin2 of 3Named in 2 of 3 ChatGPT answers
Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
Bounce0 of 3Named in 0 of 3 ChatGPT answers

See every answer about entertainment centres

3 answers

Asked ChatGPT
“What's the best entertainment centre chain in Australia?”
1. 1Timezone
2. 2Kingpin
3. 3Zone Bowling
Asked ChatGPT
“Where can I go bowling and play arcade games in Australia?”
Asked ChatGPT
“What are the most popular family entertainment venues in Australia?”
1. 1Timezone
2. 2Zone Bowling
Searched Google, AI Overview
“bowling”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“arcade”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which entertainment centres do people search for most?

This chart shows how often people search Google for each entertainment centre by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.

Share of searches among entertainment centres in Australia, by month

Month	Timezone	Holey Moley	Zone Bowling	Kingpin	Archie Brothers	Strike Bowling	Bounce
Oct 2025	34.8%	15.6%	12.7%	13.7%	8.5%	8.5%	6.1%
Nov 2025	39.1%	14.3%	11.7%	8.9%	9.6%	9.6%	6.8%
Dec 2025	42.1%	12.7%	12.7%	9.6%	8.5%	8.5%	6%
Jan 2026	36.8%	13.6%	13.6%	10%	9.1%	9.1%	7.9%
Feb 2026	37.5%	13.8%	13.8%	10.1%	9.2%	9.2%	6.4%
Mar 2026	36.8%	13.5%	13.5%	12%	9%	9%	6.4%
Apr 2026	36.3%	13.3%	13.3%	12%	8.9%	10.9%	5.3%
May 2026	36.6%	13.4%	13.4%	12.2%	9%	11%	4.4%
Jun 2026	40.6%	12.2%	12.2%	11%	10%	10%	4%
Jul 2026	36.3%	13.3%	13.3%	10.1%	10.9%	10.9%	5.3%
Aug 2026	35.1%	12.8%	12.8%	11.7%	12.8%	10.5%	4.2%
Sep 2026	35.9%	13.1%	13.1%	11.9%	10.8%	10.8%	4.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Timezone	35.9%	74K	0%	+0.8 points
2, moved from 3rd to 2nd	Holey Moley	13.1%	27.1K	0%	+0.3 pointsmoved from 3rd to 2nd
3, moved from 4th to 3rd	Zone Bowling	13.1%	27.1K	0%	+0.3 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Kingpin	11.9%	24.6K	0%	+0.3 pointsmoved from 5th to 4th
5, moved from 2nd to 5th	Archie Brothers	10.8%	22.2K	-18.1%	-2.1 pointsmoved from 2nd to 5th
6, held 6th	Strike Bowling	10.8%	22.2K	0%	+0.2 points
7, held 7th	Bounce	4.4%	9K	+1.8%	+0.2 points

1.Timezone
35.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Holey Moley
13.1%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.Zone Bowling
13.1%
Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Kingpin
11.9%
Moved from 5th to 4th. 24.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Archie Brothers
10.8%
Moved from 2nd to 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.
6.Strike Bowling
10.8%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Bounce
4.4%
Held 7th. 9K estimated branded searches, +1.8% vs prior month. Share +0.2 points.

Which brand is most popular in search among entertainment centres in Australia?

7 brands

In September 2026, Timezone was the most searched among entertainment centres in Australia, with an estimated 74K branded searches, 35.9% of all searches for the seven we track. Holey Moley is in 2nd place, 22.7 percentage points behind at 13.1%.

Australia entertainment centres, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Timezone	34.8% → 35.9%	42.1%Dec 2025	34.8%Oct 2025	1st
Holey Moley	15.6% → 13.1%	15.6%Oct 2025	12.2%Jun 2026	2nd
Zone Bowling	12.7% → 13.1%	13.8%Feb 2026	11.7%Nov 2025	4th → 3rd
Kingpin	13.7% → 11.9%	13.7%Oct 2025	8.9%Nov 2025	3rd → 4th
Archie Brothers	8.5% → 10.8%	12.8%Aug 2026	8.5%Dec 2025	5th
Strike Bowling	8.5% → 10.8%	11%May 2026	8.5%Dec 2025	6th
Bounce	6.1% → 4.4%	7.9%Jan 2026	4%Jun 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Timezone’s share of searches among entertainment centres in Australia increased from 34.8% to 35.9%.
Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia decreased from 15.6% to 13.1%.
Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia decreased from 13.7% to 11.9%.
Across the 12 months ending September 2026, Archie Brothers’ share of searches among entertainment centres in Australia increased from 8.5% to 10.8%.
Across the 12 months ending September 2026, Strike Bowling’s share of searches among entertainment centres in Australia increased from 8.5% to 10.8%.
Across the 12 months ending September 2026, Bounce’s share of searches among entertainment centres in Australia decreased from 6.1% to 4.4%.
Across the 12 months ending September 2026, Timezone’s share of searches among entertainment centres in Australia peaked at 42.1% in December 2025 and was lowest at 34.8% in October 2025.
Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia peaked at 15.6% in October 2025 and was lowest at 12.2% in June 2026.
Across the 12 months ending September 2026, Zone Bowling’s share of searches among entertainment centres in Australia peaked at 13.8% in February 2026 and was lowest at 11.7% in November 2025.
Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia peaked at 13.7% in October 2025 and was lowest at 8.9% in November 2025.
Across the 12 months ending September 2026, Archie Brothers’ share of searches among entertainment centres in Australia peaked at 12.8% in August 2026 and was lowest at 8.5% in December 2025.
Across the 12 months ending September 2026, Strike Bowling’s share of searches among entertainment centres in Australia peaked at 11% in May 2026 and was lowest at 8.5% in December 2025.
Across the 12 months ending September 2026, Bounce’s share of searches among entertainment centres in Australia peaked at 7.9% in January 2026 and was lowest at 4% in June 2026.
Across the 12 months ending September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.
Across the 12 months ending September 2026, Kingpin fell from 3rd to 4th among entertainment centres in Australia.

How did search popularity change for Australia entertainment centres in September 2026?

6 changes

In September 2026, Timezone gained share of searches among entertainment centres in Australia, from 35.1% to 35.9%.
In September 2026, Archie Brothers lost share of searches among entertainment centres in Australia, from 12.8% to 10.8%.
In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.
In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia.
In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.
Estimated monthly branded searches for Bounce in Australia fell 43.2% over 12 measured months, from 15.8K to 9K in September 2026.

How are branded searches counted for entertainment centres?

9 search terms

Each brand's share of searches among entertainment centres comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.