Brandwave

How popular isZone Bowling?

In September 2026, people searched for Zone Bowling by name about 27,100 times in Australia, an 18.1% decrease from the previous year. These searches made up 13.1% of all Australia entertainment centre searches, placing Zone Bowling third out of seven centres. When we asked both ChatGPT and Google AI Overviews about entertainment centres, Zone Bowling appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Zone Bowling is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. TimezoneShare of searches 35.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  2. Holey MoleyShare of searches 13.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Zone BowlingShare of searches 13.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. KingpinShare of searches 11.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Archie BrothersShare of searches 10.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top entertainment centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zone Bowling appeared in all three answers. Zone Bowling is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Zone Bowling2nd
  3. Kingpin3rd
  4. Strike Bowling4th
  5. Holey Moley–
  6. Archie Brothers–
  7. Bounce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone2 of 3Named in 2 of 3 ChatGPT answers
  • Kingpin2 of 3Named in 2 of 3 ChatGPT answers
  • Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
  • Bounce0 of 3Named in 0 of 3 ChatGPT answers

See every answer about entertainment centres

3 answers

  • Asked ChatGPT

    “What's the best entertainment centre chain in Australia?”

    1. 1Timezone
    2. 2Kingpin
    3. 3Zone Bowling

  • Asked ChatGPT

    “Where can I go bowling and play arcade games in Australia?”

    1. 1Zone Bowling
    2. 2Strike Bowling
    3. 3Kingpin

  • Asked ChatGPT

    “What are the most popular family entertainment venues in Australia?”

    1. 1Timezone
    2. 2Zone Bowling

  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which entertainment centres compete with Zone Bowling?

Zone Bowling against entertainment centres in Australia, by month

Share of searches by month for Timezone, Holey Moley, Zone Bowling, Kingpin, Archie Brothers, Strike Bowling, Bounce. The figures are in the table below the chart.

View monthly share of searches table
MonthTimezoneHoley MoleyZone BowlingKingpinArchie BrothersStrike BowlingBounce
Oct 202534.8%15.6%12.7%13.7%8.5%8.5%6.1%
Nov 202539.1%14.3%11.7%8.9%9.6%9.6%6.8%
Dec 202542.1%12.7%12.7%9.6%8.5%8.5%6%
Jan 202636.8%13.6%13.6%10%9.1%9.1%7.9%
Feb 202637.5%13.8%13.8%10.1%9.2%9.2%6.4%
Mar 202636.8%13.5%13.5%12%9%9%6.4%
Apr 202636.3%13.3%13.3%12%8.9%10.9%5.3%
May 202636.6%13.4%13.4%12.2%9%11%4.4%
Jun 202640.6%12.2%12.2%11%10%10%4%
Jul 202636.3%13.3%13.3%10.1%10.9%10.9%5.3%
Aug 202635.1%12.8%12.8%11.7%12.8%10.5%4.2%
Sep 202635.9%13.1%13.1%11.9%10.8%10.8%4.4%

  1. 1.Timezone

    35.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Holey Moley

    13.1%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Zone Bowling

    13.1%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Kingpin

    11.9%

    Moved from 5th to 4th. 24.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Archie Brothers

    10.8%

    Moved from 2nd to 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.

  6. 6.Strike Bowling

    10.8%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bounce

    4.4%

    Held 7th. 9K estimated branded searches, +1.8% vs prior month. Share +0.2 points.

Compare popularity between Zone Bowling and its closest rivals

Every comparison with Zone Bowling

6 comparisons

How has branded search demand for Zone Bowling changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zone Bowling in Australia fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Zone Bowling’s share of searches among entertainment centres in Australia peaked at 13.8% in February 2026 and was lowest at 11.7% in November 2025.
  • Across the 12 months ending September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.

How did search popularity change for Australia entertainment centres in September 2026?

6 changes

  1. In September 2026, Timezone gained share of searches among entertainment centres in Australia, from 35.1% to 35.9%.

  2. In September 2026, Archie Brothers lost share of searches among entertainment centres in Australia, from 12.8% to 10.8%.

  3. In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.

  4. In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia.

  5. In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.

  6. Estimated monthly branded searches for Bounce in Australia fell 43.2% over 12 measured months, from 15.8K to 9K in September 2026.

How are Zone Bowling’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zone Bowling’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zone bowling

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How the Brand Demand Index is measured

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