Kingpin vs Zone Bowling:Which is more popular?
In September 2026, Zone Bowling had more branded searches than Kingpin among entertainment centres in Australia. Zone Bowling had about 27,100 branded searches, while Kingpin had 24,600. Zone Bowling made up 13.1% of all entertainment centre searches we track, and Kingpin accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about entertainment centres, Zone Bowling appeared in all three answers and Kingpin in two. Zone Bowling was mentioned before Kingpin in two out of three answers.
Who do people search for more?
Zone Bowling, about 10% more searches than Kingpin
Who does AI mention more?
Zone Bowling, mentioned in every answer we collected
Who does AI recommend more?
Zone Bowling, named ahead of Kingpin in 2 of 3 answers
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Top entertainment centres in ChatGPT and Google AI Overviews
In three ChatGPT questions, Zone Bowling appeared in all three answers. Kingpin was mentioned in two out of three: in two of the three ChatGPT answers. Zone Bowling was listed before Kingpin in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
Timezone2 of 3Named in 2 of 3 ChatGPT answers
Kingpin2 of 3Named in 2 of 3 ChatGPT answers
Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
Bounce0 of 3Named in 0 of 3 ChatGPT answers
See every answer about entertainment centres
3 answers
Asked ChatGPT
“What's the best entertainment centre chain in Australia?”
Asked ChatGPT
“Where can I go bowling and play arcade games in Australia?”
Asked ChatGPT
“What are the most popular family entertainment venues in Australia?”
Searched Google, AI Overview
“bowling”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“arcade”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Kingpin or Zone Bowling more popular in search?
This chart shows how often people search Google for Kingpin and Zone Bowling by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.
Share of searches by month for Zone Bowling, Kingpin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Timezone | Holey Moley | Zone Bowling | Kingpin | Archie Brothers | Strike Bowling | Bounce |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 15.6% | 12.7% | 13.7% | 8.5% | 8.5% | 6.1% |
| Nov 2025 | 39.1% | 14.3% | 11.7% | 8.9% | 9.6% | 9.6% | 6.8% |
| Dec 2025 | 42.1% | 12.7% | 12.7% | 9.6% | 8.5% | 8.5% | 6% |
| Jan 2026 | 36.8% | 13.6% | 13.6% | 10% | 9.1% | 9.1% | 7.9% |
| Feb 2026 | 37.5% | 13.8% | 13.8% | 10.1% | 9.2% | 9.2% | 6.4% |
| Mar 2026 | 36.8% | 13.5% | 13.5% | 12% | 9% | 9% | 6.4% |
| Apr 2026 | 36.3% | 13.3% | 13.3% | 12% | 8.9% | 10.9% | 5.3% |
| May 2026 | 36.6% | 13.4% | 13.4% | 12.2% | 9% | 11% | 4.4% |
| Jun 2026 | 40.6% | 12.2% | 12.2% | 11% | 10% | 10% | 4% |
| Jul 2026 | 36.3% | 13.3% | 13.3% | 10.1% | 10.9% | 10.9% | 5.3% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 11.7% | 12.8% | 10.5% | 4.2% |
| Sep 2026 | 35.9% | 13.1% | 13.1% | 11.9% | 10.8% | 10.8% | 4.4% |
How has the Kingpin and Zone Bowling comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Zone Bowling took it in November 2025.
- Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia moved from 13.7% to 11.9%, and its estimated monthly branded searches moved from 35.5K to 24.6K.
- Across the 12 months ending September 2026, Zone Bowling’s share of searches among entertainment centres in Australia moved from 12.7% to 13.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for Australia entertainment centres in September 2026?
2 changes
In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia.
In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kingpin’s and Zone Bowling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingpin
2 branded search terms
- kingpin
- kingpin bowling
Zone Bowling
1 branded search term
- zone bowling
Other head-to-heads among entertainment centres
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