Brandwave

Timezone vs Zone Bowling:Which is more popular?

In September 2026, Timezone had more branded searches than Zone Bowling among entertainment centres in Australia. Timezone had about 74,000 branded searches, while Zone Bowling had 27,100. Timezone made up 35.9% of all entertainment centre searches we track, and Zone Bowling accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about entertainment centres, Zone Bowling appeared in all three answers and Timezone in two. Timezone was mentioned before Zone Bowling in two out of three answers.

Among entertainment centres in Australia in September 2026

Who do people search for more?

Timezone, about 3 searches for every 1 for Zone Bowling

Timezone 74K searchesZone Bowling 27.1K searches

Who does AI mention more?

Zone Bowling, mentioned in every answer we collected

Zone Bowling in 3 of 3Timezone in 2 of 3

Who does AI recommend more?

Timezone, named ahead of Zone Bowling in 2 of 3 answers

Timezone first in 2Zone Bowling first in 1

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Top entertainment centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zone Bowling appeared in all three answers. Timezone was mentioned in two out of three: in two of the three ChatGPT answers. Timezone was listed before Zone Bowling in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Zone Bowling2nd
  3. Kingpin3rd
  4. Strike Bowling4th
  5. Holey Moley–
  6. Archie Brothers–
  7. Bounce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone2 of 3Named in 2 of 3 ChatGPT answers
  • Kingpin2 of 3Named in 2 of 3 ChatGPT answers
  • Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
  • Bounce0 of 3Named in 0 of 3 ChatGPT answers

See every answer about entertainment centres

3 answers
  • Asked ChatGPT

    “What's the best entertainment centre chain in Australia?”

    1. 1Timezone
    2. 2Kingpin
    3. 3Zone Bowling
  • Asked ChatGPT

    “Where can I go bowling and play arcade games in Australia?”

    1. 1Zone Bowling
    2. 2Strike Bowling
    3. 3Kingpin
  • Asked ChatGPT

    “What are the most popular family entertainment venues in Australia?”

    1. 1Timezone
    2. 2Zone Bowling
  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Timezone or Zone Bowling more popular in search?

This chart shows how often people search Google for Timezone and Zone Bowling by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.

Timezone and Zone Bowling among entertainment centres in Australia, by month

Share of searches by month for Timezone, Zone Bowling. The figures are in the table below the chart.

View monthly share of searches table
MonthTimezoneHoley MoleyZone BowlingKingpinArchie BrothersStrike BowlingBounce
Oct 202534.8%15.6%12.7%13.7%8.5%8.5%6.1%
Nov 202539.1%14.3%11.7%8.9%9.6%9.6%6.8%
Dec 202542.1%12.7%12.7%9.6%8.5%8.5%6%
Jan 202636.8%13.6%13.6%10%9.1%9.1%7.9%
Feb 202637.5%13.8%13.8%10.1%9.2%9.2%6.4%
Mar 202636.8%13.5%13.5%12%9%9%6.4%
Apr 202636.3%13.3%13.3%12%8.9%10.9%5.3%
May 202636.6%13.4%13.4%12.2%9%11%4.4%
Jun 202640.6%12.2%12.2%11%10%10%4%
Jul 202636.3%13.3%13.3%10.1%10.9%10.9%5.3%
Aug 202635.1%12.8%12.8%11.7%12.8%10.5%4.2%
Sep 202635.9%13.1%13.1%11.9%10.8%10.8%4.4%

How has the Timezone and Zone Bowling comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia entertainment centres in September 2026?

2 changes
  1. In September 2026, Timezone gained share of searches among entertainment centres in Australia, from 35.1% to 35.9%.

  2. In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Timezone’s and Zone Bowling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Timezone

1 branded search term

  • timezone

Zone Bowling

1 branded search term

  • zone bowling

How the Brand Demand Index is measured

Other head-to-heads among entertainment centres

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