Archie Brothers vs Holey Moley:Which is more popular?
In September 2026, Holey Moley had more branded searches than Archie Brothers among entertainment centres in Australia. Holey Moley had about 27,100 branded searches, while Archie Brothers had 22,200. Holey Moley made up 13.1% of all entertainment centre searches we track, and Archie Brothers accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about entertainment centres, neither Archie Brothers nor Holey Moley appeared in any of the three answers.
Who do people search for more?
Holey Moley, about 22% more searches than Archie Brothers
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top entertainment centres in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Archie Brothers nor Holey Moley showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
Timezone2 of 3Named in 2 of 3 ChatGPT answers
Kingpin2 of 3Named in 2 of 3 ChatGPT answers
Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers- Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
Bounce0 of 3Named in 0 of 3 ChatGPT answers
See every answer about entertainment centres
3 answers
Asked ChatGPT
“What's the best entertainment centre chain in Australia?”
Asked ChatGPT
“Where can I go bowling and play arcade games in Australia?”
Asked ChatGPT
“What are the most popular family entertainment venues in Australia?”
Searched Google, AI Overview
“bowling”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“arcade”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Archie Brothers or Holey Moley more popular in search?
This chart shows how often people search Google for Archie Brothers and Holey Moley by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.
Share of searches by month for Holey Moley, Archie Brothers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Timezone | Holey Moley | Zone Bowling | Kingpin | Archie Brothers | Strike Bowling | Bounce |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 15.6% | 12.7% | 13.7% | 8.5% | 8.5% | 6.1% |
| Nov 2025 | 39.1% | 14.3% | 11.7% | 8.9% | 9.6% | 9.6% | 6.8% |
| Dec 2025 | 42.1% | 12.7% | 12.7% | 9.6% | 8.5% | 8.5% | 6% |
| Jan 2026 | 36.8% | 13.6% | 13.6% | 10% | 9.1% | 9.1% | 7.9% |
| Feb 2026 | 37.5% | 13.8% | 13.8% | 10.1% | 9.2% | 9.2% | 6.4% |
| Mar 2026 | 36.8% | 13.5% | 13.5% | 12% | 9% | 9% | 6.4% |
| Apr 2026 | 36.3% | 13.3% | 13.3% | 12% | 8.9% | 10.9% | 5.3% |
| May 2026 | 36.6% | 13.4% | 13.4% | 12.2% | 9% | 11% | 4.4% |
| Jun 2026 | 40.6% | 12.2% | 12.2% | 11% | 10% | 10% | 4% |
| Jul 2026 | 36.3% | 13.3% | 13.3% | 10.1% | 10.9% | 10.9% | 5.3% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 11.7% | 12.8% | 10.5% | 4.2% |
| Sep 2026 | 35.9% | 13.1% | 13.1% | 11.9% | 10.8% | 10.8% | 4.4% |
How has the Archie Brothers and Holey Moley comparison changed over the last 12 months?
3 findings
- Holey Moley was ahead of Archie Brothers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archie Brothers’ share of searches among entertainment centres in Australia moved from 8.5% to 10.8%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia moved from 15.6% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for Australia entertainment centres in September 2026?
2 changes
In September 2026, Archie Brothers lost share of searches among entertainment centres in Australia, from 12.8% to 10.8%.
In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Archie Brothers’ and Holey Moley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archie Brothers
1 branded search term
- archie brothers
Holey Moley
1 branded search term
- holey moley
Other head-to-heads among entertainment centres
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