Brandwave

Holey Moley vs Kingpin:Which is more popular?

In September 2026, Holey Moley had more branded searches than Kingpin among entertainment centres in Australia. Holey Moley had about 27,100 branded searches, while Kingpin had 24,600. Holey Moley made up 13.1% of all entertainment centre searches we track, and Kingpin accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about entertainment centres, Kingpin appeared in two of the three answers and Holey Moley in none.

Among entertainment centres in Australia in September 2026

Who do people search for more?

Holey Moley, about 10% more searches than Kingpin

Holey Moley 27.1K searchesKingpin 24.6K searches

Who does AI mention more?

Kingpin, mentioned in 2 of 3 answers, Holey Moley in 0

Kingpin in 2 of 3Holey Moley in 0 of 3

Who does AI recommend more?

Kingpin, the only one of the two named

Kingpin first in 2Holey Moley never named

Follow Holey Moley vs Kingpin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top entertainment centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kingpin was mentioned in two out of three: in two of the three ChatGPT answers. Holey Moley did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Zone Bowling2nd
  3. Kingpin3rd
  4. Strike Bowling4th
  5. Holey Moley–
  6. Archie Brothers–
  7. Bounce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone2 of 3Named in 2 of 3 ChatGPT answers
  • Kingpin2 of 3Named in 2 of 3 ChatGPT answers
  • Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
  • Bounce0 of 3Named in 0 of 3 ChatGPT answers

See every answer about entertainment centres

3 answers

  • Asked ChatGPT

    “What's the best entertainment centre chain in Australia?”

    1. 1Timezone
    2. 2Kingpin
    3. 3Zone Bowling

  • Asked ChatGPT

    “Where can I go bowling and play arcade games in Australia?”

    1. 1Zone Bowling
    2. 2Strike Bowling
    3. 3Kingpin

  • Asked ChatGPT

    “What are the most popular family entertainment venues in Australia?”

    1. 1Timezone
    2. 2Zone Bowling

  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Holey Moley or Kingpin more popular in search?

This chart shows how often people search Google for Holey Moley and Kingpin by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.

Holey Moley and Kingpin among entertainment centres in Australia, by month

Share of searches by month for Holey Moley, Kingpin. The figures are in the table below the chart.

View monthly share of searches table
MonthTimezoneHoley MoleyZone BowlingKingpinArchie BrothersStrike BowlingBounce
Oct 202534.8%15.6%12.7%13.7%8.5%8.5%6.1%
Nov 202539.1%14.3%11.7%8.9%9.6%9.6%6.8%
Dec 202542.1%12.7%12.7%9.6%8.5%8.5%6%
Jan 202636.8%13.6%13.6%10%9.1%9.1%7.9%
Feb 202637.5%13.8%13.8%10.1%9.2%9.2%6.4%
Mar 202636.8%13.5%13.5%12%9%9%6.4%
Apr 202636.3%13.3%13.3%12%8.9%10.9%5.3%
May 202636.6%13.4%13.4%12.2%9%11%4.4%
Jun 202640.6%12.2%12.2%11%10%10%4%
Jul 202636.3%13.3%13.3%10.1%10.9%10.9%5.3%
Aug 202635.1%12.8%12.8%11.7%12.8%10.5%4.2%
Sep 202635.9%13.1%13.1%11.9%10.8%10.8%4.4%

How has the Holey Moley and Kingpin comparison changed over the last 12 months?

3 findings
  • Holey Moley was ahead of Kingpin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia moved from 15.6% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia moved from 13.7% to 11.9%, and its estimated monthly branded searches moved from 35.5K to 24.6K.

How did search popularity change for Australia entertainment centres in September 2026?

2 changes

  1. In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.

  2. In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Holey Moley’s and Kingpin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holey Moley

1 branded search term

  • holey moley

Kingpin

2 branded search terms

  • kingpin
  • kingpin bowling

How the Brand Demand Index is measured

Other head-to-heads among entertainment centres

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free