Brandwave

How popular isSukin?

In September 2026, people searched for Sukin by name about 17,800 times in Australia, a 12.9% increase from the previous year. These searches made up 5.2% of all Australia skincare brand searches, placing Sukin fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Sukin appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Sukin is the fifth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. AesopShare of searches 47.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Bondi SandsShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Go-ToShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. JurliqueShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SukinShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sukin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sukin is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go-To1st
  2. Aesop2nd
  3. Alpha-H3rd
  4. Ultra Violette4th
  5. QV Skincare5th
  6. Jurlique6th
  7. Sukin7th
  8. Bondi Sands–
  9. Naked Sundays–
  10. Frank Body–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go-To4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alpha-H4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QV Skincare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurlique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultra Violette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sukin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naked Sundays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Body0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which skincare brands compete with Sukin?

Sukin against skincare brands in Australia, by month

Share of searches by month for Aesop, Bondi Sands, Go-To, Jurlique, Sukin, Ultra Violette, Naked Sundays, QV Skincare, Frank Body, Alpha-H. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopBondi SandsGo-ToJurliqueSukinUltra VioletteNaked SundaysQV SkincareFrank BodyAlpha-H
Oct 202547.2%11.6%7.7%7.7%4.2%6.3%5.2%3.1%4.2%2.8%
Nov 202555%7.4%9%9%3.3%2.2%6%1.7%4%2.2%
Dec 202555.9%7.5%9.2%9.2%3.4%1.8%5%2.1%4.1%1.8%
Jan 202648.8%9.8%9.8%8%5.3%2.9%4.3%3.3%4.3%3.6%
Feb 202653.4%8.7%8.7%8.7%4.8%2.1%3.9%3.1%3.9%2.6%
Mar 202650.5%8.3%10.1%8.3%5.5%2.5%3.7%3%4.5%3.7%
Apr 202651.2%8.4%10.2%8.4%5.6%2%3.7%3.7%3.7%3%
May 202651.5%8.4%10.3%8.4%4.6%2.5%3.1%3.6%4.6%3.1%
Jun 202648.5%7.9%11.9%7.9%5.3%1.9%5.3%3.4%4.3%3.5%
Jul 202651%10.2%10.2%6.8%5.6%2%3%4.2%4.5%2.5%
Aug 202653.4%8.7%8.7%7.1%5.8%2.1%3.9%3.6%3.9%2.6%
Sep 202647.2%11.5%9.4%7.7%5.2%5.2%4.2%3.8%3.4%2.3%

  1. 1.Aesop

    47.2%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -6.2 points.

  2. 2.Bondi Sands

    11.5%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  3. 3.Go-To

    9.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Jurlique

    7.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Sukin

    5.2%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Ultra Violette

    5.2%

    Moved from 10th to 6th. 8.1K estimated branded searches, +125% vs prior month. Share +3 points.

  7. 7.Naked Sundays

    4.2%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.QV Skincare

    3.8%

    Held 8th. 6K estimated branded searches, -2.1% vs prior month. Share +0.2 points.

  9. 9.Frank Body

    3.4%

    Moved from 6th to 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  10. 10.Alpha-H

    2.3%

    Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Sukin and its closest rivals

Every comparison with Sukin

37 comparisons

How has branded search demand for Sukin changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sukin in Australia rose from 15.8K to 17.8K.
  • Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia increased from 4.2% to 5.2%.
  • Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia peaked at 5.8% in August 2026 and was lowest at 3.3% in November 2025.
  • Across the 12 months ending September 2026, Sukin rose from 8th to 5th among skincare brands in Australia.

How did search popularity change for Australia skincare brands in September 2026?

6 changes

  1. In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches.

  2. In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%.

  3. In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%.

  4. In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%.

  5. In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%.

  6. In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%.

How are Sukin’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sukin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sukin
  • sukin body wash
  • sukin deodorant
  • sukin shampoo

Do you work for Sukin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sukin compete?

Sukin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands5th of 105.2%Shown above
Shampoo and haircare brands9th of 154%Show ranking
Deodorant brands10th of 111.3%Show ranking
Body wash and soap brands6th of 106.9%Show ranking
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