Kérastase vs Sukin:Which is more popular?
In September 2026, Kérastase had more branded searches than Sukin among shampoo and haircare brands in Australia. Kérastase had about 49,500 branded searches, while Sukin had 5,400. Kérastase made up 36.3% of all shampoo and haircare brand searches we track, and Sukin accounted for 4%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, Kérastase appeared in two of the five answers and Sukin in none.
Who do people search for more?
Kérastase, about 9 searches for every 1 for Sukin
Who does AI mention more?
Kérastase, mentioned in 2 of 5 answers, Sukin in 0
Who does AI recommend more?
Kérastase, the only one of the two named
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sukin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Olaplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Davroe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pureology1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Head & Shoulders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo should I buy in Australia?”
Asked ChatGPT
“What are the best shampoo brands in Australia?”
Asked ChatGPT
“What's the best shampoo for dry, damaged hair?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kérastase or Sukin more popular in search?
This chart shows how often people search Google for Kérastase and Sukin by name. Each line represents a brand's share of searches for all 15 shampoo and haircare brands we track, month by month, from searches in Australia.
Share of searches by month for Kérastase, Sukin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Redken | Moroccanoil | Head & Shoulders | Kevin.Murphy | OGX | Dove | Sukin | Davroe | Pantene | Pureology | TRESemmé | Herbal Essences | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 13.1% | 7.2% | 5.9% | 3.9% | 4.8% | 3.2% | 1.7% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 1.7% | 1.2% |
| Nov 2025 | 47.7% | 17.4% | 6.4% | 5.2% | 2.3% | 4.3% | 2.3% | 1.5% | 2.3% | 2.8% | 1.9% | 2.3% | 1.3% | 1% | 1.3% |
| Dec 2025 | 41.9% | 18.8% | 6.9% | 5.6% | 2.5% | 4.6% | 3% | 2% | 3% | 3% | 2% | 2.5% | 1.7% | 1.1% | 1.3% |
| Jan 2026 | 42% | 12.6% | 8.4% | 5.6% | 3.7% | 4.6% | 3.7% | 2.5% | 4.6% | 3.1% | 2.5% | 2.5% | 1.7% | 1.3% | 1.3% |
| Feb 2026 | 41.6% | 12.4% | 8.3% | 5.5% | 3.7% | 4.5% | 3.7% | 3% | 3.7% | 3.7% | 2.4% | 2.4% | 2% | 1.6% | 1.3% |
| Mar 2026 | 40.2% | 14.7% | 9.8% | 4.4% | 3.6% | 4.4% | 2.9% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.9% | 1.3% |
| Apr 2026 | 38.1% | 13.9% | 9.3% | 5.1% | 4.2% | 5.1% | 3.4% | 4.2% | 3.4% | 3.4% | 2.8% | 2.2% | 1.8% | 1.8% | 1.2% |
| May 2026 | 37.1% | 16.6% | 7.4% | 6.1% | 4% | 4.9% | 4% | 3.3% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jun 2026 | 37.1% | 13.6% | 9.1% | 6.1% | 4% | 4.9% | 4% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 1.4% | 1.2% |
| Jul 2026 | 36.2% | 13.2% | 8.9% | 5.9% | 4% | 4.8% | 4.8% | 4% | 4% | 4% | 2.6% | 2.6% | 2.1% | 1.8% | 1.2% |
| Aug 2026 | 40.1% | 14.7% | 8% | 5.4% | 4.4% | 4.4% | 3.6% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 1.9% | 1.6% | 1.1% |
| Sep 2026 | 36.3% | 13.3% | 8.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4% | 4% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 1.2% |
Sukin sells other things too, so only its searches that name this product count here, like “sukin shampoo”.
How has the Kérastase and Sukin comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Sukin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo and haircare brands in Australia moved from 43.7% to 36.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Sukin’s share of searches among shampoo and haircare brands in Australia moved from 3.2% to 4%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for Australia shampoo and haircare brands in September 2026?
2 changes
In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%.
Estimated monthly branded searches for Sukin in Australia rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kérastase’s and Sukin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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