Black Chicken vs Sukin:Which is more popular?
In September 2026, Sukin had more branded searches than Black Chicken among deodorant brands in Australia. Sukin had about 720 branded searches, while Black Chicken had 590. Sukin made up 1.3% of all deodorant brand searches we track, and Black Chicken accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about deodorant brands, Black Chicken and Sukin each appeared in one of the five answers. Black Chicken and Sukin were each mentioned first in one of the two answers that named either.
Who do people search for more?
Sukin, about 22% more searches than Black Chicken
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top deodorant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Black Chicken was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sukin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Black Chicken and Sukin were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deodorant brands
5 answers
Asked ChatGPT
“Which deodorant should I buy in Australia?”
Asked ChatGPT
“What are the best deodorant brands in Australia?”
Asked ChatGPT
“What's the best natural deodorant that actually works?”
Searched Google, AI Overview
“deodorant”
Searched Google, AI Overview
“natural deodorant”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Black Chicken or Sukin more popular in search?
This chart shows how often people search Google for Black Chicken and Sukin by name. Each line represents a brand's share of searches for all 11 deodorant brands we track, month by month, from searches in Australia.
Share of searches by month for Sukin, Black Chicken. The figures are in the table below the chart.
View monthly share of searches table
| Month | No Pong | Dove | Lynx | MooGoo | Nivea | Old Spice | Rexona | Native | Mitchum | Sukin | Black Chicken |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 14.4% | 11.7% | 6.3% | 7.8% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% | 1.3% |
| Nov 2025 | 34.5% | 15.4% | 12.6% | 6.9% | 6.9% | 6.9% | 6.9% | 4.6% | 2.5% | 1.7% | 1.4% |
| Dec 2025 | 31% | 13.8% | 17% | 6.1% | 7.5% | 9.2% | 6.1% | 4% | 2.7% | 1.5% | 1% |
| Jan 2026 | 35.6% | 15.9% | 10.6% | 7.1% | 7.1% | 5.7% | 7.1% | 4.7% | 3.1% | 2% | 1.2% |
| Feb 2026 | 35.9% | 13.1% | 10.7% | 7.1% | 8.7% | 5.8% | 7.1% | 5.8% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 34.6% | 12.6% | 12.6% | 6.9% | 8.4% | 6.9% | 6.9% | 5.5% | 2.5% | 1.7% | 1.4% |
| Apr 2026 | 32.3% | 14.4% | 11.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 2.2% | 1.9% | 1.3% |
| May 2026 | 30.3% | 13.5% | 11.1% | 9% | 9% | 9% | 7.4% | 5.9% | 2% | 1.5% | 1.2% |
| Jun 2026 | 29.4% | 16.1% | 10.7% | 10.7% | 7.2% | 8.7% | 8.7% | 3.8% | 2% | 1.4% | 1.2% |
| Jul 2026 | 26.2% | 17.5% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 5.2% | 2.2% | 1.9% | 0.84% |
| Aug 2026 | 27.7% | 15.2% | 12.4% | 12.4% | 8.2% | 8.2% | 6.7% | 4.5% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 22% | 18% | 14.7% | 12% | 9.8% | 8% | 8% | 2.9% | 2.4% | 1.3% | 1.1% |
Sukin sells other things too, so only its searches that name this product count here, like “sukin deodorant”.
How has the Black Chicken and Sukin comparison changed over the last 12 months?
3 findings
- Sukin was ahead of Black Chicken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Chicken’s share of searches among deodorant brands in Australia moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Sukin’s share of searches among deodorant brands in Australia moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for Australia deodorant brands in September 2026?
1 change
Estimated monthly branded searches for Sukin in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Chicken’s and Sukin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Chicken
1 branded search term
- black chicken deodorant
Sukin
1 branded search term
- sukin deodorant
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