Brandwave

How popular isRolla's?

In September 2026, people searched for Rolla's by name about 8,100 times in Australia, a 22.7% increase from the previous year. These searches made up 6.8% of all Australia denim brand searches, placing Rolla's sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about denim brands, Rolla's appeared in two of the five answers and was the sixth most recommended of the 12.

Search and AI answers in September 2026

Rolla's is the sixth most searched of 12 competitors and the sixth most recommended in AI answers.

  1. Levi'sShare of searches 34.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. JeanswestShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Nudie JeansShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. KsubiShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Rolla'sShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+7 more

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Top denim brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rolla's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rolla's is the sixth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Levi's1st
  2. Wrangler2nd
  3. Neuw3rd
  4. Nobody Denim4th
  5. Abrand5th
  6. Rolla's6th
  7. Ksubi7th
  8. Nudie Jeans8th
  9. Outland Denim9th
  10. Jeanswest–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jeanswest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about denim brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which denim brands compete with Rolla's?

Rolla's against denim brands in Australia, by month

Share of searches by month for Levi's, Jeanswest, Nudie Jeans, Ksubi, Abrand, Rolla's, Wrangler, Nobody Denim, Lee, Neuw. The figures are in the table below the chart.

View monthly share of searches table
MonthLevi'sJeanswestNudie JeansKsubiAbrandRolla'sWranglerNobody DenimLeeNeuwOutland DenimDr Denim
Oct 202533.1%18.2%12.1%9.9%5.4%5.4%5.4%2.4%2.9%2.4%1.6%1.3%
Nov 202538.6%14.2%11.6%9.5%6.3%4.2%5.2%2.3%3.4%2.3%1.2%1.2%
Dec 202537.9%13.9%13.9%11.3%5.1%4.1%5.1%1.8%2.8%2.2%1%1%
Jan 202634.6%19%12.6%10.3%5.6%4.6%4.6%2.1%2.5%2.1%1.1%0.85%
Feb 202633.3%14.9%12.2%10%6.6%5.4%6.6%2.9%2.9%2.4%1.6%1%
Mar 202636.9%13.5%11%9%7.4%6%6%2.7%2.7%2.2%1.4%1.2%
Apr 202633.4%15%12.2%10%6.7%6.7%5.5%3%3%2.4%1.1%1.3%
May 202635.4%13%13%8.7%7.1%7.1%5.8%2.6%3.2%2.1%1.1%1.1%
Jun 202632.3%14.5%14.5%7.9%7.9%6.5%6.5%2.9%2.9%1.9%1%1.2%
Jul 202634.3%12.5%15.4%8.4%6.9%6.9%5.6%3%3%2%1.1%0.9%
Aug 202635.1%12.8%12.8%8.6%7%7%7%2.6%2.6%2.1%1.3%1.1%
Sep 202634.2%12.5%12.5%10.2%8.4%6.8%5.6%3%2.4%2.4%1.1%0.84%

  1. 1.Levi's

    34.2%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  2. 2.Jeanswest

    12.5%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Nudie Jeans

    12.5%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Ksubi

    10.2%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.Abrand

    8.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.Rolla's

    6.8%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Wrangler

    5.6%

    Held 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

  8. 8.Nobody Denim

    3%

    Moved from 9th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  9. 9.Lee

    2.4%

    Moved from 8th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  10. 10.Neuw

    2.4%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  11. 11.Outland Denim

    1.1%

    Held 11th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.

  12. 12.Dr Denim

    0.84%

    Held 12th. 1K estimated branded searches, -37.5% vs prior month. Share -0.3 points.

Compare popularity between Rolla's and its closest rivals

Every comparison with Rolla's

11 comparisons

How has branded search demand for Rolla's changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rolla's in Australia rose from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia increased from 5.4% to 6.8%.
  • Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia peaked at 7.1% in May 2026 and was lowest at 4.1% in December 2025.

How did search popularity change for Australia denim brands in September 2026?

6 changes

  1. In September 2026, Ksubi gained share of searches among denim brands in Australia, from 8.6% to 10.2%.

  2. In September 2026, Abrand gained share of searches among denim brands in Australia, from 7% to 8.4%.

  3. In September 2026, Wrangler lost share of searches among denim brands in Australia, from 7% to 5.6%.

  4. In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%.

  5. Neuw’s share of searches among denim brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.

  6. In September 2026, Nobody Denim rose from 9th to 8th among denim brands in Australia.

How are Rolla's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rolla's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rollas jeans

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How the Brand Demand Index is measured

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