Brandwave

Outland Denim vs Rolla's:Which is more popular?

In September 2026, Rolla's had more branded searches than Outland Denim among denim brands in Australia. Rolla's had about 8,100 branded searches, while Outland Denim had 1,300. Rolla's made up 6.8% of all denim brand searches we track, and Outland Denim accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about denim brands, Rolla's appeared in two of the five answers and Outland Denim in one. Rolla's was mentioned before Outland Denim in every answer that named either.

Among denim brands in Australia in September 2026

Who do people search for more?

Rolla's, about 6 searches for every 1 for Outland Denim

Rolla's 8.1K searchesOutland Denim 1.3K searches

Who does AI mention more?

Rolla's, mentioned in 2 of 5 answers, Outland Denim in 1

Rolla's in 2 of 5Outland Denim in 1 of 5

Who does AI recommend more?

Rolla's, named ahead of Outland Denim in 2 of 2 answers

Rolla's first in 2Outland Denim never first

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Top denim brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rolla's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outland Denim was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rolla's was listed before Outland Denim in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Levi's1st
  2. Wrangler2nd
  3. Neuw3rd
  4. Nobody Denim4th
  5. Abrand5th
  6. Rolla's6th
  7. Ksubi7th
  8. Nudie Jeans8th
  9. Outland Denim9th
  10. Jeanswest–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jeanswest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about denim brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Outland Denim or Rolla's more popular in search?

This chart shows how often people search Google for Outland Denim and Rolla's by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.

Outland Denim and Rolla's among denim brands in Australia, by month

Share of searches by month for Rolla's, Outland Denim. The figures are in the table below the chart.

View monthly share of searches table
MonthLevi'sJeanswestNudie JeansKsubiAbrandRolla'sWranglerNobody DenimLeeNeuwOutland DenimDr Denim
Oct 202533.1%18.2%12.1%9.9%5.4%5.4%5.4%2.4%2.9%2.4%1.6%1.3%
Nov 202538.6%14.2%11.6%9.5%6.3%4.2%5.2%2.3%3.4%2.3%1.2%1.2%
Dec 202537.9%13.9%13.9%11.3%5.1%4.1%5.1%1.8%2.8%2.2%1%1%
Jan 202634.6%19%12.6%10.3%5.6%4.6%4.6%2.1%2.5%2.1%1.1%0.85%
Feb 202633.3%14.9%12.2%10%6.6%5.4%6.6%2.9%2.9%2.4%1.6%1%
Mar 202636.9%13.5%11%9%7.4%6%6%2.7%2.7%2.2%1.4%1.2%
Apr 202633.4%15%12.2%10%6.7%6.7%5.5%3%3%2.4%1.1%1.3%
May 202635.4%13%13%8.7%7.1%7.1%5.8%2.6%3.2%2.1%1.1%1.1%
Jun 202632.3%14.5%14.5%7.9%7.9%6.5%6.5%2.9%2.9%1.9%1%1.2%
Jul 202634.3%12.5%15.4%8.4%6.9%6.9%5.6%3%3%2%1.1%0.9%
Aug 202635.1%12.8%12.8%8.6%7%7%7%2.6%2.6%2.1%1.3%1.1%
Sep 202634.2%12.5%12.5%10.2%8.4%6.8%5.6%3%2.4%2.4%1.1%0.84%

How has the Outland Denim and Rolla's comparison changed over the last 12 months?

3 findings
  • Rolla's was ahead of Outland Denim in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Outland Denim’s share of searches among denim brands in Australia moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia moved from 5.4% to 6.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for Australia denim brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Rolla's in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Outland Denim in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outland Denim’s and Rolla's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outland Denim

1 branded search term

  • outland denim

Rolla's

1 branded search term

  • rollas jeans

How the Brand Demand Index is measured

Other head-to-heads among denim brands

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