Denim brands in Australia:Which are most popular?

Name: Denim brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Levi's was the most searched denim brand in Australia, accounting for 34.2% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Levi's was mentioned most often, in three of the five answers. Levi's was recommended most often, coming first in one out of three responses that gave a list.

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Top denim brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Levi's was mentioned most often, in three of the five answers. Levi's was recommended most often, coming first in one out of three answers that gave a list. Wrangler was second, and Neuw was third. Jeanswest, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Levi's	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Rolla's	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Wrangler	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nobody Denim	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Neuw	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nudie Jeans	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ksubi	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Abrand	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Outland Denim	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Jeanswest	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Lee	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dr Denim	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jeanswest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr Denim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about denim brands

5 answers

Asked ChatGPT
“Which jeans brand should I buy in Australia?”
1. 1Levi's
2. 2Wrangler
3. 3Neuw
4. 4Rolla's
Asked ChatGPT
“What are the best denim brands in Australia?”
1. 1Nobody Denim
2. 2Neuw
3. 3Abrand
4. 4Ksubi
5. 5Rolla's
6. 6Levi's
7. 7Outland Denim
Asked ChatGPT
“Which jeans last the longest?”
1. 1Wrangler
2. 2Levi's
3. 3Nudie Jeans
Searched Google, AI Overview
“jeans”
Searched Google, AI Overview
“womens jeans”
1. 1Nobody Denim

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which denim brands do people search for most?

This chart shows how often people search Google for each denim brand by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.

Share of searches among denim brands in Australia, by month

Month	Levi's	Jeanswest	Nudie Jeans	Ksubi	Abrand	Rolla's	Wrangler	Nobody Denim	Lee	Neuw	Outland Denim	Dr Denim
Oct 2025	33.1%	18.2%	12.1%	9.9%	5.4%	5.4%	5.4%	2.4%	2.9%	2.4%	1.6%	1.3%
Nov 2025	38.6%	14.2%	11.6%	9.5%	6.3%	4.2%	5.2%	2.3%	3.4%	2.3%	1.2%	1.2%
Dec 2025	37.9%	13.9%	13.9%	11.3%	5.1%	4.1%	5.1%	1.8%	2.8%	2.2%	1%	1%
Jan 2026	34.6%	19%	12.6%	10.3%	5.6%	4.6%	4.6%	2.1%	2.5%	2.1%	1.1%	0.85%
Feb 2026	33.3%	14.9%	12.2%	10%	6.6%	5.4%	6.6%	2.9%	2.9%	2.4%	1.6%	1%
Mar 2026	36.9%	13.5%	11%	9%	7.4%	6%	6%	2.7%	2.7%	2.2%	1.4%	1.2%
Apr 2026	33.4%	15%	12.2%	10%	6.7%	6.7%	5.5%	3%	3%	2.4%	1.1%	1.3%
May 2026	35.4%	13%	13%	8.7%	7.1%	7.1%	5.8%	2.6%	3.2%	2.1%	1.1%	1.1%
Jun 2026	32.3%	14.5%	14.5%	7.9%	7.9%	6.5%	6.5%	2.9%	2.9%	1.9%	1%	1.2%
Jul 2026	34.3%	12.5%	15.4%	8.4%	6.9%	6.9%	5.6%	3%	3%	2%	1.1%	0.9%
Aug 2026	35.1%	12.8%	12.8%	8.6%	7%	7%	7%	2.6%	2.6%	2.1%	1.3%	1.1%
Sep 2026	34.2%	12.5%	12.5%	10.2%	8.4%	6.8%	5.6%	3%	2.4%	2.4%	1.1%	0.84%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Levi's	34.2%	40.5K	-18.2%	-0.9 points
2, held 2nd	Jeanswest	12.5%	14.8K	-18.2%	-0.3 points
3, held 3rd	Nudie Jeans	12.5%	14.8K	-18.2%	-0.3 points
4, held 4th	Ksubi	10.2%	12.1K	0%	+1.6 points
5, held 5th	Abrand	8.4%	9.9K	0%	+1.3 points
6, held 6th	Rolla's	6.8%	8.1K	-18.2%	-0.2 points
7, held 7th	Wrangler	5.6%	6.6K	-33.3%	-1.4 points
8, moved from 9th to 8th	Nobody Denim	3%	3.6K	0%	+0.5 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Lee	2.4%	2.9K	-19.4%	-0.1 pointsmoved from 8th to 9th
10, held 10th	Neuw	2.4%	2.9K	0%	+0.4 points
11, held 11th	Outland Denim	1.1%	1.3K	-31.6%	-0.2 points
12, held 12th	Dr Denim	0.84%	1K	-37.5%	-0.3 points

1.Levi's
34.2%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.Jeanswest
12.5%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
3.Nudie Jeans
12.5%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.Ksubi
10.2%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
5.Abrand
8.4%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.Rolla's
6.8%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.Wrangler
5.6%
Held 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.4 points.
8.Nobody Denim
3%
Moved from 9th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
9.Lee
2.4%
Moved from 8th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
10.Neuw
2.4%
Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.Outland Denim
1.1%
Held 11th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.
12.Dr Denim
0.84%
Held 12th. 1K estimated branded searches, -37.5% vs prior month. Share -0.3 points.

Which brand is most popular in search among denim brands in Australia?

12 brands

In September 2026, Levi's was the most searched among denim brands in Australia, with an estimated 40.5K branded searches, 34.2% of all searches for the 12 we track. Jeanswest is in 2nd place, 21.7 percentage points behind at 12.5%.

Australia denim brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Levi's	33.1% → 34.2%	38.6%Nov 2025	32.3%Jun 2026	1st
Jeanswest	18.2% → 12.5%	19%Jan 2026	12.5%Sep 2026	2nd
Nudie Jeans	12.1% → 12.5%	15.4%Jul 2026	11%Mar 2026	3rd
Ksubi	9.9% → 10.2%	11.3%Dec 2025	7.9%Jun 2026	4th
Abrand	5.4% → 8.4%	8.4%Sep 2026	5.1%Dec 2025	5th
Rolla's	5.4% → 6.8%	7.1%May 2026	4.1%Dec 2025	6th
Wrangler	5.4% → 5.6%	7%Aug 2026	4.6%Jan 2026	7th
Nobody Denim	2.4% → 3%	3%Jul 2026	1.8%Dec 2025	10th → 8th
Lee	2.9% → 2.4%	3.4%Nov 2025	2.4%Sep 2026	8th → 9th
Neuw	2.4%	2.4%Sep 2026	1.9%Jun 2026	9th → 10th
Outland Denim	1.6% → 1.1%	1.6%Feb 2026	1%Dec 2025	11th
Dr Denim	1.3% → 0.84%	1.3%Oct 2025	0.84%Sep 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia increased from 33.1% to 34.2%.
Across the 12 months ending September 2026, Jeanswest’s share of searches among denim brands in Australia decreased from 18.2% to 12.5%.
Across the 12 months ending September 2026, Abrand’s share of searches among denim brands in Australia increased from 5.4% to 8.4%.
Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia increased from 5.4% to 6.8%.
Across the 12 months ending September 2026, Nobody Denim’s share of searches among denim brands in Australia increased from 2.4% to 3%.
Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia peaked at 38.6% in November 2025 and was lowest at 32.3% in June 2026.
Across the 12 months ending September 2026, Jeanswest’s share of searches among denim brands in Australia peaked at 19% in January 2026 and was lowest at 12.5% in September 2026.
Across the 12 months ending September 2026, Nudie Jeans’ share of searches among denim brands in Australia peaked at 15.4% in July 2026 and was lowest at 11% in March 2026.
Across the 12 months ending September 2026, Ksubi’s share of searches among denim brands in Australia peaked at 11.3% in December 2025 and was lowest at 7.9% in June 2026.
Across the 12 months ending September 2026, Abrand’s share of searches among denim brands in Australia peaked at 8.4% in September 2026 and was lowest at 5.1% in December 2025.
Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia peaked at 7.1% in May 2026 and was lowest at 4.1% in December 2025.
Across the 12 months ending September 2026, Wrangler’s share of searches among denim brands in Australia peaked at 7% in August 2026 and was lowest at 4.6% in January 2026.
Across the 12 months ending September 2026, Nobody Denim’s share of searches among denim brands in Australia peaked at 3% in July 2026 and was lowest at 1.8% in December 2025.
Across the 12 months ending September 2026, Lee’s share of searches among denim brands in Australia peaked at 3.4% in November 2025 and was lowest at 2.4% in September 2026.
Across the 12 months ending September 2026, Nobody Denim rose from 10th to 8th among denim brands in Australia.
Across the 12 months ending September 2026, Lee fell from 8th to 9th among denim brands in Australia.
Across the 12 months ending September 2026, Neuw fell from 9th to 10th among denim brands in Australia.
Across the 12 months ending September 2026, Nudie Jeans, Ksubi, Wrangler, Outland Denim and Dr Denim held steady: their share of searches among denim brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia denim brands in September 2026?

8 changes

In September 2026, Ksubi gained share of searches among denim brands in Australia, from 8.6% to 10.2%.
In September 2026, Abrand gained share of searches among denim brands in Australia, from 7% to 8.4%.
In September 2026, Wrangler lost share of searches among denim brands in Australia, from 7% to 5.6%.
In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%.
Neuw’s share of searches among denim brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.
In September 2026, Nobody Denim rose from 9th to 8th among denim brands in Australia.
In September 2026, Lee fell from 8th to 9th among denim brands in Australia.
Estimated monthly branded searches for Rolla's in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted for denim brands?

12 search terms

Each brand's share of searches among denim brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.