Levi's vs Rolla's:Which is more popular?
In September 2026, Levi's had more branded searches than Rolla's among denim brands in Australia. Levi's had about 40,500 branded searches, while Rolla's had 8,100. Levi's made up 34.2% of all denim brand searches we track, and Rolla's accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about denim brands, Levi's appeared in three of the five answers and Rolla's in two. Levi's was mentioned before Rolla's in two out of three answers.
Who do people search for more?
Levi's, about 5 searches for every 1 for Rolla's
Who does AI mention more?
Levi's, mentioned in 3 of 5 answers, Rolla's in 2
Who does AI recommend more?
Levi's, named ahead of Rolla's in 2 of 3 answers
Follow Levi's vs Rolla's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Levi's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rolla's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Levi's was listed before Rolla's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Levi's1st
Wrangler2nd
Neuw3rd
Nobody Denim4th
Abrand5th
Rolla's6th
Ksubi7th
Nudie Jeans8th
Outland Denim9th
Jeanswest–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jeanswest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy in Australia?”
Asked ChatGPT
“What are the best denim brands in Australia?”
Asked ChatGPT
“Which jeans last the longest?”
Searched Google, AI Overview
“jeans”
Searched Google, AI Overview
“womens jeans”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Levi's or Rolla's more popular in search?
This chart shows how often people search Google for Levi's and Rolla's by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.
Share of searches by month for Levi's, Rolla's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Jeanswest | Nudie Jeans | Ksubi | Abrand | Rolla's | Wrangler | Nobody Denim | Lee | Neuw | Outland Denim | Dr Denim |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.2% | 12.1% | 9.9% | 5.4% | 5.4% | 5.4% | 2.4% | 2.9% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 38.6% | 14.2% | 11.6% | 9.5% | 6.3% | 4.2% | 5.2% | 2.3% | 3.4% | 2.3% | 1.2% | 1.2% |
| Dec 2025 | 37.9% | 13.9% | 13.9% | 11.3% | 5.1% | 4.1% | 5.1% | 1.8% | 2.8% | 2.2% | 1% | 1% |
| Jan 2026 | 34.6% | 19% | 12.6% | 10.3% | 5.6% | 4.6% | 4.6% | 2.1% | 2.5% | 2.1% | 1.1% | 0.85% |
| Feb 2026 | 33.3% | 14.9% | 12.2% | 10% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% | 1.6% | 1% |
| Mar 2026 | 36.9% | 13.5% | 11% | 9% | 7.4% | 6% | 6% | 2.7% | 2.7% | 2.2% | 1.4% | 1.2% |
| Apr 2026 | 33.4% | 15% | 12.2% | 10% | 6.7% | 6.7% | 5.5% | 3% | 3% | 2.4% | 1.1% | 1.3% |
| May 2026 | 35.4% | 13% | 13% | 8.7% | 7.1% | 7.1% | 5.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 32.3% | 14.5% | 14.5% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.9% | 1.9% | 1% | 1.2% |
| Jul 2026 | 34.3% | 12.5% | 15.4% | 8.4% | 6.9% | 6.9% | 5.6% | 3% | 3% | 2% | 1.1% | 0.9% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 8.6% | 7% | 7% | 7% | 2.6% | 2.6% | 2.1% | 1.3% | 1.1% |
| Sep 2026 | 34.2% | 12.5% | 12.5% | 10.2% | 8.4% | 6.8% | 5.6% | 3% | 2.4% | 2.4% | 1.1% | 0.84% |
How has the Levi's and Rolla's comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Rolla's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia moved from 33.1% to 34.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia moved from 5.4% to 6.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia denim brands in September 2026?
2 changes
In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%.
Estimated monthly branded searches for Rolla's in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levi's’ and Rolla's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among denim brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.