Neuw vs Rolla's:Which is more popular?
In September 2026, Rolla's had more branded searches than Neuw among denim brands in Australia. Rolla's had about 8,100 branded searches, while Neuw had 2,900. Rolla's made up 6.8% of all denim brand searches we track, and Neuw accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about denim brands, Neuw and Rolla's each appeared in two of the five answers. Neuw was mentioned before Rolla's in every answer that named either.
Who do people search for more?
Rolla's, about 3 searches for every 1 for Neuw
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Neuw, named ahead of Rolla's in 2 of 2 answers
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Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neuw and Rolla's were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neuw was listed before Rolla's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Levi's1st
Wrangler2nd- Neuw3rd
Nobody Denim4th
Abrand5th- Rolla's6th
Ksubi7th
Nudie Jeans8th
Outland Denim9th
Jeanswest–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jeanswest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy in Australia?”
Asked ChatGPT
“What are the best denim brands in Australia?”
Asked ChatGPT
“Which jeans last the longest?”
Searched Google, AI Overview
“jeans”
Searched Google, AI Overview
“womens jeans”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Neuw or Rolla's more popular in search?
This chart shows how often people search Google for Neuw and Rolla's by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.
Share of searches by month for Rolla's, Neuw. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Jeanswest | Nudie Jeans | Ksubi | Abrand | Rolla's | Wrangler | Nobody Denim | Lee | Neuw | Outland Denim | Dr Denim |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.2% | 12.1% | 9.9% | 5.4% | 5.4% | 5.4% | 2.4% | 2.9% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 38.6% | 14.2% | 11.6% | 9.5% | 6.3% | 4.2% | 5.2% | 2.3% | 3.4% | 2.3% | 1.2% | 1.2% |
| Dec 2025 | 37.9% | 13.9% | 13.9% | 11.3% | 5.1% | 4.1% | 5.1% | 1.8% | 2.8% | 2.2% | 1% | 1% |
| Jan 2026 | 34.6% | 19% | 12.6% | 10.3% | 5.6% | 4.6% | 4.6% | 2.1% | 2.5% | 2.1% | 1.1% | 0.85% |
| Feb 2026 | 33.3% | 14.9% | 12.2% | 10% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% | 1.6% | 1% |
| Mar 2026 | 36.9% | 13.5% | 11% | 9% | 7.4% | 6% | 6% | 2.7% | 2.7% | 2.2% | 1.4% | 1.2% |
| Apr 2026 | 33.4% | 15% | 12.2% | 10% | 6.7% | 6.7% | 5.5% | 3% | 3% | 2.4% | 1.1% | 1.3% |
| May 2026 | 35.4% | 13% | 13% | 8.7% | 7.1% | 7.1% | 5.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 32.3% | 14.5% | 14.5% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.9% | 1.9% | 1% | 1.2% |
| Jul 2026 | 34.3% | 12.5% | 15.4% | 8.4% | 6.9% | 6.9% | 5.6% | 3% | 3% | 2% | 1.1% | 0.9% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 8.6% | 7% | 7% | 7% | 2.6% | 2.6% | 2.1% | 1.3% | 1.1% |
| Sep 2026 | 34.2% | 12.5% | 12.5% | 10.2% | 8.4% | 6.8% | 5.6% | 3% | 2.4% | 2.4% | 1.1% | 0.84% |
How has the Neuw and Rolla's comparison changed over the last 12 months?
3 findings
- Rolla's was ahead of Neuw in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neuw’s share of searches among denim brands in Australia held steady at 2.4%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Rolla's’ share of searches among denim brands in Australia moved from 5.4% to 6.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia denim brands in September 2026?
2 changes
Neuw’s share of searches among denim brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.4% in September 2026.
Estimated monthly branded searches for Rolla's in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neuw’s and Rolla's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among denim brands
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