Brandwave

How popular isMichelin?

In September 2026, people searched for Michelin by name about 6,600 times in Australia, about the same as the previous year. These searches made up 8.7% of all Australia tyre brand searches, placing Michelin third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about tyre brands, Michelin appeared in two of the three answers and was the most recommended of the 11.

Search and AI answers in September 2026

Michelin is the third most searched of 11 competitors and the most recommended in AI answers.

  1. BridgestoneShare of searches 35.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. KumhoShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. MichelinShare of searches 8.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  4. ContinentalShare of searches 7.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. GoodyearShare of searches 7.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

+6 more

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Top tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Michelin was mentioned in two out of three: in two of the three ChatGPT answers. Michelin is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Continental3rd
  4. Goodyear4th
  5. Falken4th
  6. Pirelli6th
  7. Hankook7th
  8. Kumho–
  9. Yokohama–
  10. Toyo Tires–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone3 of 3Named in 3 of 3 ChatGPT answers
  • Michelin2 of 3Named in 2 of 3 ChatGPT answers
  • Continental2 of 3Named in 2 of 3 ChatGPT answers
  • Goodyear1 of 3Named in 1 of 3 ChatGPT answers
  • Pirelli1 of 3Named in 1 of 3 ChatGPT answers
  • Hankook1 of 3Named in 1 of 3 ChatGPT answers
  • Falken1 of 3Named in 1 of 3 ChatGPT answers
  • Kumho0 of 3Named in 0 of 3 ChatGPT answers
  • Yokohama0 of 3Named in 0 of 3 ChatGPT answers
  • Toyo Tires0 of 3Named in 0 of 3 ChatGPT answers

+1 more

See every answer about tyre brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which tyre brands compete with Michelin?

Michelin against tyre brands in Australia, by month

Share of searches by month for Bridgestone, Kumho, Michelin, Continental, Goodyear, Yokohama, Pirelli, Toyo Tires, Hankook, Falken, Dunlop. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneKumhoMichelinContinentalGoodyearYokohamaPirelliToyo TiresHankookFalkenDunlop
Oct 202538.6%9.4%7.7%7.7%6.3%5.1%6.3%6.3%4.2%4.2%4.2%
Nov 202537.3%9.1%7.4%7.4%6.1%4.1%11.1%6.1%4.1%4.1%3.3%
Dec 202535.7%10.7%8.7%8.7%7.1%4.7%5.8%7.1%3.8%3.8%3.8%
Jan 202638.4%9.4%7.7%7.7%6.3%6.3%6.3%6.3%4.2%4.2%3.4%
Feb 202635%10.5%8.5%8.5%7%7%5.7%5.7%3.7%4.7%3.7%
Mar 202638.4%11.5%7.7%7.7%6.3%6.3%6.3%5.1%4.2%3.4%3.4%
Apr 202636.5%10.9%8.9%7.3%5.9%5.9%5.9%5.9%4.9%3.9%3.9%
May 202635.6%10.6%8.7%7.1%5.8%5.8%7.1%7.1%4.7%3.8%3.8%
Jun 202637.4%11.2%9.1%7.4%5%5%7.4%6.1%4.1%4.1%3.3%
Jul 202639.2%11.7%7.8%7.8%6.4%5.2%5.2%6.4%3.4%3.4%3.4%
Aug 202634.2%12.5%8.3%8.3%6.8%5.6%6.8%5.6%4.5%3.7%3.7%
Sep 202635.8%10.7%8.7%7.1%7.1%7.1%5.8%5.8%4.8%3.8%3.2%

  1. 1.Bridgestone

    35.8%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Kumho

    10.7%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Michelin

    8.7%

    Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Continental

    7.1%

    Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Goodyear

    7.1%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Yokohama

    7.1%

    Moved from 8th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  7. 7.Pirelli

    5.8%

    Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.

  8. 8.Toyo Tires

    5.8%

    Moved from 7th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Hankook

    4.8%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Falken

    3.8%

    Moved from 11th to 10th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Dunlop

    3.2%

    Moved from 10th to 11th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

Compare popularity between Michelin and its closest rivals

Every comparison with Michelin

10 comparisons

How has branded search demand for Michelin changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michelin in Australia held steady at 6.6K.
  • Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia increased from 7.7% to 8.7%.
  • Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia peaked at 9.1% in June 2026 and was lowest at 7.4% in November 2025.
  • Across the 12 months ending September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia.

How did search popularity change for Australia tyre brands in September 2026?

6 changes

  1. In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches.

  2. In September 2026, Bridgestone gained share of searches among tyre brands in Australia, from 34.2% to 35.8%.

  3. In September 2026, Kumho lost share of searches among tyre brands in Australia, from 12.5% to 10.7%.

  4. In September 2026, Continental lost share of searches among tyre brands in Australia, from 8.3% to 7.1%.

  5. In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%.

  6. Goodyear’s share of searches among tyre brands in Australia has gained ground for 3 months in a row, from 5% to 7.1% in September 2026.

How are Michelin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michelin tyres

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How the Brand Demand Index is measured

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