Kumho vs Michelin:Which is more popular?
In September 2026, Kumho had more branded searches than Michelin among tyre brands in Australia. Kumho had about 8,100 branded searches, while Michelin had 6,600. Kumho made up 10.7% of all tyre brand searches we track, and Michelin accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about tyre brands, Michelin appeared in two of the three answers and Kumho in none.
Who do people search for more?
Kumho, about 23% more searches than Michelin
Who does AI mention more?
Michelin, mentioned in 2 of 3 answers, Kumho in 0
Who does AI recommend more?
Michelin, the only one of the two named
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Top tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Michelin was mentioned in two out of three: in two of the three ChatGPT answers. Kumho did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Michelin1st
Bridgestone2nd
Continental3rd
Goodyear4th
Falken4th
Pirelli6th
Hankook7th- Kumho–
Yokohama–
Toyo Tires–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bridgestone3 of 3Named in 3 of 3 ChatGPT answers
- Michelin2 of 3Named in 2 of 3 ChatGPT answers
- Continental2 of 3Named in 2 of 3 ChatGPT answers
- Goodyear1 of 3Named in 1 of 3 ChatGPT answers
- Pirelli1 of 3Named in 1 of 3 ChatGPT answers
- Hankook1 of 3Named in 1 of 3 ChatGPT answers
- Falken1 of 3Named in 1 of 3 ChatGPT answers
- Kumho0 of 3Named in 0 of 3 ChatGPT answers
- Yokohama0 of 3Named in 0 of 3 ChatGPT answers
- Toyo Tires0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tyre brands
3 answers
Asked ChatGPT
“What's the best tyre brand in Australia?”
Asked ChatGPT
“Which car tyres last the longest?”
Asked ChatGPT
“Which tyres are best for a 4WD?”
Searched Google, AI Overview
“tyres”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best tyres”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kumho or Michelin more popular in search?
This chart shows how often people search Google for Kumho and Michelin by name. Each line represents a brand's share of searches for all 11 tyre brands we track, month by month, from searches in Australia.
Share of searches by month for Kumho, Michelin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Kumho | Michelin | Continental | Goodyear | Yokohama | Pirelli | Toyo Tires | Hankook | Falken | Dunlop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 9.4% | 7.7% | 7.7% | 6.3% | 5.1% | 6.3% | 6.3% | 4.2% | 4.2% | 4.2% |
| Nov 2025 | 37.3% | 9.1% | 7.4% | 7.4% | 6.1% | 4.1% | 11.1% | 6.1% | 4.1% | 4.1% | 3.3% |
| Dec 2025 | 35.7% | 10.7% | 8.7% | 8.7% | 7.1% | 4.7% | 5.8% | 7.1% | 3.8% | 3.8% | 3.8% |
| Jan 2026 | 38.4% | 9.4% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 6.3% | 4.2% | 4.2% | 3.4% |
| Feb 2026 | 35% | 10.5% | 8.5% | 8.5% | 7% | 7% | 5.7% | 5.7% | 3.7% | 4.7% | 3.7% |
| Mar 2026 | 38.4% | 11.5% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% |
| Apr 2026 | 36.5% | 10.9% | 8.9% | 7.3% | 5.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.9% | 3.9% |
| May 2026 | 35.6% | 10.6% | 8.7% | 7.1% | 5.8% | 5.8% | 7.1% | 7.1% | 4.7% | 3.8% | 3.8% |
| Jun 2026 | 37.4% | 11.2% | 9.1% | 7.4% | 5% | 5% | 7.4% | 6.1% | 4.1% | 4.1% | 3.3% |
| Jul 2026 | 39.2% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 5.2% | 6.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 34.2% | 12.5% | 8.3% | 8.3% | 6.8% | 5.6% | 6.8% | 5.6% | 4.5% | 3.7% | 3.7% |
| Sep 2026 | 35.8% | 10.7% | 8.7% | 7.1% | 7.1% | 7.1% | 5.8% | 5.8% | 4.8% | 3.8% | 3.2% |
How has the Kumho and Michelin comparison changed over the last 12 months?
3 findings
- Kumho was ahead of Michelin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kumho’s share of searches among tyre brands in Australia moved from 9.4% to 10.7%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for Australia tyre brands in September 2026?
2 changes
In September 2026, Kumho lost share of searches among tyre brands in Australia, from 12.5% to 10.7%.
In September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kumho’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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