Tyre brands in Australia:Which are most popular?

Name: Tyre brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bridgestone was the most searched tyre brand in Australia, accounting for 35.8% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Bridgestone showed up in every answer. Michelin was recommended most often, coming first in one out of three responses.

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Top tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Bridgestone appeared every time. Michelin was recommended most often, coming first in one out of three answers. Bridgestone was second, and Continental was third. Kumho, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Bridgestone	Named in 3 of 3 ChatGPT answers	3 of 3
Michelin	Named in 2 of 3 ChatGPT answers	2 of 3
Continental	Named in 2 of 3 ChatGPT answers	2 of 3
Goodyear	Named in 1 of 3 ChatGPT answers	1 of 3
Pirelli	Named in 1 of 3 ChatGPT answers	1 of 3
Hankook	Named in 1 of 3 ChatGPT answers	1 of 3
Falken	Named in 1 of 3 ChatGPT answers	1 of 3
Kumho	Named in 0 of 3 ChatGPT answers	0 of 3
Yokohama	Named in 0 of 3 ChatGPT answers	0 of 3
Toyo Tires	Named in 0 of 3 ChatGPT answers	0 of 3
Dunlop	Named in 0 of 3 ChatGPT answers	0 of 3

Bridgestone3 of 3Named in 3 of 3 ChatGPT answers
Michelin2 of 3Named in 2 of 3 ChatGPT answers
Continental2 of 3Named in 2 of 3 ChatGPT answers
Goodyear1 of 3Named in 1 of 3 ChatGPT answers
Pirelli1 of 3Named in 1 of 3 ChatGPT answers
Hankook1 of 3Named in 1 of 3 ChatGPT answers
Falken1 of 3Named in 1 of 3 ChatGPT answers
Kumho0 of 3Named in 0 of 3 ChatGPT answers
Yokohama0 of 3Named in 0 of 3 ChatGPT answers
Toyo Tires0 of 3Named in 0 of 3 ChatGPT answers
Dunlop0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tyre brands

3 answers

Asked ChatGPT
“What's the best tyre brand in Australia?”
1. 1Michelin
2. 2Bridgestone
3. 3Continental
4. 4Pirelli
5. 5Hankook
Asked ChatGPT
“Which car tyres last the longest?”
1. 1Goodyear
2. 2Michelin
3. 3Continental
4. 4Bridgestone
Asked ChatGPT
“Which tyres are best for a 4WD?”
1. 1Falken
2. 2Bridgestone
Searched Google, AI Overview
“tyres”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best tyres”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which tyre brands do people search for most?

This chart shows how often people search Google for each tyre brand by name. Each line represents a brand's share of searches for all 11 tyre brands we track, month by month, from searches in Australia.

Share of searches among tyre brands in Australia, by month

Month	Bridgestone	Kumho	Michelin	Continental	Goodyear	Yokohama	Pirelli	Toyo Tires	Hankook	Falken	Dunlop
Oct 2025	38.6%	9.4%	7.7%	7.7%	6.3%	5.1%	6.3%	6.3%	4.2%	4.2%	4.2%
Nov 2025	37.3%	9.1%	7.4%	7.4%	6.1%	4.1%	11.1%	6.1%	4.1%	4.1%	3.3%
Dec 2025	35.7%	10.7%	8.7%	8.7%	7.1%	4.7%	5.8%	7.1%	3.8%	3.8%	3.8%
Jan 2026	38.4%	9.4%	7.7%	7.7%	6.3%	6.3%	6.3%	6.3%	4.2%	4.2%	3.4%
Feb 2026	35%	10.5%	8.5%	8.5%	7%	7%	5.7%	5.7%	3.7%	4.7%	3.7%
Mar 2026	38.4%	11.5%	7.7%	7.7%	6.3%	6.3%	6.3%	5.1%	4.2%	3.4%	3.4%
Apr 2026	36.5%	10.9%	8.9%	7.3%	5.9%	5.9%	5.9%	5.9%	4.9%	3.9%	3.9%
May 2026	35.6%	10.6%	8.7%	7.1%	5.8%	5.8%	7.1%	7.1%	4.7%	3.8%	3.8%
Jun 2026	37.4%	11.2%	9.1%	7.4%	5%	5%	7.4%	6.1%	4.1%	4.1%	3.3%
Jul 2026	39.2%	11.7%	7.8%	7.8%	6.4%	5.2%	5.2%	6.4%	3.4%	3.4%	3.4%
Aug 2026	34.2%	12.5%	8.3%	8.3%	6.8%	5.6%	6.8%	5.6%	4.5%	3.7%	3.7%
Sep 2026	35.8%	10.7%	8.7%	7.1%	7.1%	7.1%	5.8%	5.8%	4.8%	3.8%	3.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bridgestone	35.8%	27.1K	0%	+1.6 points
2, held 2nd	Kumho	10.7%	8.1K	-18.2%	-1.8 points
3, moved from 4th to 3rd	Michelin	8.7%	6.6K	0%	+0.4 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Continental	7.1%	5.4K	-18.2%	-1.2 pointsmoved from 3rd to 4th
5, held 5th	Goodyear	7.1%	5.4K	0%	+0.3 points
6, moved from 8th to 6th	Yokohama	7.1%	5.4K	+22.7%	+1.6 pointsmoved from 8th to 6th
7, moved from 6th to 7th	Pirelli	5.8%	4.4K	-18.5%	-1 pointsmoved from 6th to 7th
8, moved from 7th to 8th	Toyo Tires	5.8%	4.4K	0%	+0.3 pointsmoved from 7th to 8th
9, held 9th	Hankook	4.8%	3.6K	0%	+0.2 points
10, moved from 11th to 10th	Falken	3.8%	2.9K	0%	+0.2 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Dunlop	3.2%	2.4K	-17.2%	-0.5 pointsmoved from 10th to 11th

1.Bridgestone
35.8%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.Kumho
10.7%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.Michelin
8.7%
Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Continental
7.1%
Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.Goodyear
7.1%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Yokohama
7.1%
Moved from 8th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
7.Pirelli
5.8%
Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.
8.Toyo Tires
5.8%
Moved from 7th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Hankook
4.8%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.Falken
3.8%
Moved from 11th to 10th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.Dunlop
3.2%
Moved from 10th to 11th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.

Which brand is most popular in search among tyre brands in Australia?

11 brands

In September 2026, Bridgestone was the most searched among tyre brands in Australia, with an estimated 27.1K branded searches, 35.8% of all searches for the 11 we track. Kumho is in 2nd place, 25.1 percentage points behind at 10.7%.

Australia tyre brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bridgestone	38.6% → 35.8%	39.2%Jul 2026	34.2%Aug 2026	1st
Kumho	9.4% → 10.7%	12.5%Aug 2026	9.1%Nov 2025	2nd
Michelin	7.7% → 8.7%	9.1%Jun 2026	7.4%Nov 2025	4th → 3rd
Continental	7.7% → 7.1%	8.7%Dec 2025	7.1%May 2026	3rd → 4th
Goodyear	6.3% → 7.1%	7.1%Sep 2026	5%Jun 2026	5th
Yokohama	5.1% → 7.1%	7.1%Sep 2026	4.1%Nov 2025	8th → 6th
Pirelli	6.3% → 5.8%	11.1%Nov 2025	5.2%Jul 2026	6th → 7th
Toyo Tires	6.3% → 5.8%	7.1%Dec 2025	5.1%Mar 2026	7th → 8th
Hankook	4.2% → 4.8%	4.9%Apr 2026	3.4%Jul 2026	11th → 9th
Falken	4.2% → 3.8%	4.7%Feb 2026	3.4%Mar 2026	10th
Dunlop	4.2% → 3.2%	4.2%Oct 2025	3.2%Sep 2026	9th → 11th

Each finding as a sentence

Across the 12 months ending September 2026, Bridgestone’s share of searches among tyre brands in Australia decreased from 38.6% to 35.8%.
Across the 12 months ending September 2026, Kumho’s share of searches among tyre brands in Australia increased from 9.4% to 10.7%.
Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia increased from 7.7% to 8.7%.
Across the 12 months ending September 2026, Continental’s share of searches among tyre brands in Australia decreased from 7.7% to 7.1%.
Across the 12 months ending September 2026, Goodyear’s share of searches among tyre brands in Australia increased from 6.3% to 7.1%.
Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia increased from 5.1% to 7.1%.
Across the 12 months ending September 2026, Hankook’s share of searches among tyre brands in Australia increased from 4.2% to 4.8%.
Across the 12 months ending September 2026, Dunlop’s share of searches among tyre brands in Australia decreased from 4.2% to 3.2%.
Across the 12 months ending September 2026, Bridgestone’s share of searches among tyre brands in Australia peaked at 39.2% in July 2026 and was lowest at 34.2% in August 2026.
Across the 12 months ending September 2026, Kumho’s share of searches among tyre brands in Australia peaked at 12.5% in August 2026 and was lowest at 9.1% in November 2025.
Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia peaked at 9.1% in June 2026 and was lowest at 7.4% in November 2025.
Across the 12 months ending September 2026, Continental’s share of searches among tyre brands in Australia peaked at 8.7% in December 2025 and was lowest at 7.1% in May 2026.
Across the 12 months ending September 2026, Goodyear’s share of searches among tyre brands in Australia peaked at 7.1% in September 2026 and was lowest at 5% in June 2026.
Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia peaked at 7.1% in September 2026 and was lowest at 4.1% in November 2025.
Across the 12 months ending September 2026, Pirelli’s share of searches among tyre brands in Australia peaked at 11.1% in November 2025 and was lowest at 5.2% in July 2026.
Across the 12 months ending September 2026, Toyo Tires’ share of searches among tyre brands in Australia peaked at 7.1% in December 2025 and was lowest at 5.1% in March 2026.
Across the 12 months ending September 2026, Hankook’s share of searches among tyre brands in Australia peaked at 4.9% in April 2026 and was lowest at 3.4% in July 2026.
Across the 12 months ending September 2026, Falken’s share of searches among tyre brands in Australia peaked at 4.7% in February 2026 and was lowest at 3.4% in March 2026.
Across the 12 months ending September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia.
Across the 12 months ending September 2026, Continental fell from 3rd to 4th among tyre brands in Australia.
Across the 12 months ending September 2026, Yokohama rose from 8th to 6th among tyre brands in Australia.
Across the 12 months ending September 2026, Pirelli fell from 6th to 7th among tyre brands in Australia.
Across the 12 months ending September 2026, Toyo Tires fell from 7th to 8th among tyre brands in Australia.
Across the 12 months ending September 2026, Hankook rose from 11th to 9th among tyre brands in Australia.
Across the 12 months ending September 2026, Dunlop fell from 9th to 11th among tyre brands in Australia.
Across the 12 months ending September 2026, Falken held steady: its share of searches among tyre brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia tyre brands in September 2026?

8 changes

In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches.
In September 2026, Bridgestone gained share of searches among tyre brands in Australia, from 34.2% to 35.8%.
In September 2026, Kumho lost share of searches among tyre brands in Australia, from 12.5% to 10.7%.
In September 2026, Continental lost share of searches among tyre brands in Australia, from 8.3% to 7.1%.
In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%.
Goodyear’s share of searches among tyre brands in Australia has gained ground for 3 months in a row, from 5% to 7.1% in September 2026.
In September 2026, Falken rose from 11th to 10th among tyre brands in Australia.
In September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia.

How are branded searches counted for tyre brands?

11 search terms

Each brand's share of searches among tyre brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.