Dunlop vs Michelin:Which is more popular?
In September 2026, Michelin had more branded searches than Dunlop among tyre brands in Australia. Michelin had about 6,600 branded searches, while Dunlop had 2,400. Michelin made up 8.7% of all tyre brand searches we track, and Dunlop accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about tyre brands, Michelin appeared in two of the three answers and Dunlop in none.
Who do people search for more?
Michelin, about 3 searches for every 1 for Dunlop
Who does AI mention more?
Michelin, mentioned in 2 of 3 answers, Dunlop in 0
Who does AI recommend more?
Michelin, the only one of the two named
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Top tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Michelin was mentioned in two out of three: in two of the three ChatGPT answers. Dunlop did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bridgestone3 of 3Named in 3 of 3 ChatGPT answers- Michelin2 of 3Named in 2 of 3 ChatGPT answers
Continental2 of 3Named in 2 of 3 ChatGPT answers
Goodyear1 of 3Named in 1 of 3 ChatGPT answers
Pirelli1 of 3Named in 1 of 3 ChatGPT answers
Hankook1 of 3Named in 1 of 3 ChatGPT answers
Falken1 of 3Named in 1 of 3 ChatGPT answers
Kumho0 of 3Named in 0 of 3 ChatGPT answers
Yokohama0 of 3Named in 0 of 3 ChatGPT answers
Dunlop0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tyre brands
3 answers
Asked ChatGPT
“What's the best tyre brand in Australia?”
Asked ChatGPT
“Which car tyres last the longest?”
Asked ChatGPT
“Which tyres are best for a 4WD?”
Searched Google, AI Overview
“tyres”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best tyres”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dunlop or Michelin more popular in search?
This chart shows how often people search Google for Dunlop and Michelin by name. Each line represents a brand's share of searches for all 11 tyre brands we track, month by month, from searches in Australia.
Share of searches by month for Michelin, Dunlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Kumho | Michelin | Continental | Goodyear | Yokohama | Pirelli | Toyo Tires | Hankook | Falken | Dunlop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 9.4% | 7.7% | 7.7% | 6.3% | 5.1% | 6.3% | 6.3% | 4.2% | 4.2% | 4.2% |
| Nov 2025 | 37.3% | 9.1% | 7.4% | 7.4% | 6.1% | 4.1% | 11.1% | 6.1% | 4.1% | 4.1% | 3.3% |
| Dec 2025 | 35.7% | 10.7% | 8.7% | 8.7% | 7.1% | 4.7% | 5.8% | 7.1% | 3.8% | 3.8% | 3.8% |
| Jan 2026 | 38.4% | 9.4% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 6.3% | 4.2% | 4.2% | 3.4% |
| Feb 2026 | 35% | 10.5% | 8.5% | 8.5% | 7% | 7% | 5.7% | 5.7% | 3.7% | 4.7% | 3.7% |
| Mar 2026 | 38.4% | 11.5% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% |
| Apr 2026 | 36.5% | 10.9% | 8.9% | 7.3% | 5.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.9% | 3.9% |
| May 2026 | 35.6% | 10.6% | 8.7% | 7.1% | 5.8% | 5.8% | 7.1% | 7.1% | 4.7% | 3.8% | 3.8% |
| Jun 2026 | 37.4% | 11.2% | 9.1% | 7.4% | 5% | 5% | 7.4% | 6.1% | 4.1% | 4.1% | 3.3% |
| Jul 2026 | 39.2% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 5.2% | 6.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 34.2% | 12.5% | 8.3% | 8.3% | 6.8% | 5.6% | 6.8% | 5.6% | 4.5% | 3.7% | 3.7% |
| Sep 2026 | 35.8% | 10.7% | 8.7% | 7.1% | 7.1% | 7.1% | 5.8% | 5.8% | 4.8% | 3.8% | 3.2% |
How has the Dunlop and Michelin comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Dunlop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunlop’s share of searches among tyre brands in Australia moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for Australia tyre brands in September 2026?
2 changes
In September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia.
In September 2026, Dunlop fell from 10th to 11th among tyre brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dunlop’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tyre brands
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