Michelin vs Pirelli:Which is more popular?
In September 2026, Michelin had more branded searches than Pirelli among tyre brands in Australia. Michelin had about 6,600 branded searches, while Pirelli had 4,400. Michelin made up 8.7% of all tyre brand searches we track, and Pirelli accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about tyre brands, Michelin appeared in two of the three answers and Pirelli in one. Michelin was mentioned before Pirelli in every answer that named either.
Who do people search for more?
Michelin, about 50% more searches than Pirelli
Who does AI mention more?
Michelin, mentioned in 2 of 3 answers, Pirelli in 1
Who does AI recommend more?
Michelin, named ahead of Pirelli in 2 of 2 answers
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Top tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Michelin was mentioned in two out of three: in two of the three ChatGPT answers. Pirelli was mentioned in one out of three: in one of the three ChatGPT answers. Michelin was listed before Pirelli in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Michelin1st
Bridgestone2nd
Continental3rd
Goodyear4th
Falken4th
Pirelli6th
Hankook7th
Kumho–
Yokohama–
Toyo Tires–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bridgestone3 of 3Named in 3 of 3 ChatGPT answers
- Michelin2 of 3Named in 2 of 3 ChatGPT answers
- Continental2 of 3Named in 2 of 3 ChatGPT answers
- Goodyear1 of 3Named in 1 of 3 ChatGPT answers
- Pirelli1 of 3Named in 1 of 3 ChatGPT answers
- Hankook1 of 3Named in 1 of 3 ChatGPT answers
- Falken1 of 3Named in 1 of 3 ChatGPT answers
- Kumho0 of 3Named in 0 of 3 ChatGPT answers
- Yokohama0 of 3Named in 0 of 3 ChatGPT answers
- Toyo Tires0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tyre brands
3 answers
Asked ChatGPT
“What's the best tyre brand in Australia?”
Asked ChatGPT
“Which car tyres last the longest?”
Asked ChatGPT
“Which tyres are best for a 4WD?”
Searched Google, AI Overview
“tyres”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best tyres”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Michelin or Pirelli more popular in search?
This chart shows how often people search Google for Michelin and Pirelli by name. Each line represents a brand's share of searches for all 11 tyre brands we track, month by month, from searches in Australia.
Share of searches by month for Michelin, Pirelli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Kumho | Michelin | Continental | Goodyear | Yokohama | Pirelli | Toyo Tires | Hankook | Falken | Dunlop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 9.4% | 7.7% | 7.7% | 6.3% | 5.1% | 6.3% | 6.3% | 4.2% | 4.2% | 4.2% |
| Nov 2025 | 37.3% | 9.1% | 7.4% | 7.4% | 6.1% | 4.1% | 11.1% | 6.1% | 4.1% | 4.1% | 3.3% |
| Dec 2025 | 35.7% | 10.7% | 8.7% | 8.7% | 7.1% | 4.7% | 5.8% | 7.1% | 3.8% | 3.8% | 3.8% |
| Jan 2026 | 38.4% | 9.4% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 6.3% | 4.2% | 4.2% | 3.4% |
| Feb 2026 | 35% | 10.5% | 8.5% | 8.5% | 7% | 7% | 5.7% | 5.7% | 3.7% | 4.7% | 3.7% |
| Mar 2026 | 38.4% | 11.5% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% |
| Apr 2026 | 36.5% | 10.9% | 8.9% | 7.3% | 5.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.9% | 3.9% |
| May 2026 | 35.6% | 10.6% | 8.7% | 7.1% | 5.8% | 5.8% | 7.1% | 7.1% | 4.7% | 3.8% | 3.8% |
| Jun 2026 | 37.4% | 11.2% | 9.1% | 7.4% | 5% | 5% | 7.4% | 6.1% | 4.1% | 4.1% | 3.3% |
| Jul 2026 | 39.2% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 5.2% | 6.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 34.2% | 12.5% | 8.3% | 8.3% | 6.8% | 5.6% | 6.8% | 5.6% | 4.5% | 3.7% | 3.7% |
| Sep 2026 | 35.8% | 10.7% | 8.7% | 7.1% | 7.1% | 7.1% | 5.8% | 5.8% | 4.8% | 3.8% | 3.2% |
How has the Michelin and Pirelli comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Pirelli took it in November 2025, Michelin took it in December 2025.
- Across the 12 months ending September 2026, Michelin’s share of searches among tyre brands in Australia moved from 7.7% to 8.7%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Pirelli’s share of searches among tyre brands in Australia moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for Australia tyre brands in September 2026?
3 changes
In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches.
In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%.
In September 2026, Michelin rose from 4th to 3rd among tyre brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Michelin’s and Pirelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tyre brands
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