How popular isPirelli?
In September 2026, people searched for Pirelli by name about 4,400 times in Australia, an 18.5% decrease from the previous year. These searches made up 5.8% of all Australia tyre brand searches, placing Pirelli seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about tyre brands, Pirelli appeared in one of the three answers and was the sixth most recommended of the 11.
Pirelli is the seventh most searched of 11 competitors and the sixth most recommended in AI answers.
BridgestoneShare of searches 35.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
KumhoShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
MichelinShare of searches 8.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
ContinentalShare of searches 7.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
PirelliShare of searches 5.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pirelli was mentioned in one out of three: in one of the three ChatGPT answers. Pirelli is the sixth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Michelin1st
- Bridgestone2nd
- Continental3rd
Goodyear4th
Falken4th- Pirelli6th
Hankook7th- Kumho–
Yokohama–
Toyo Tires–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bridgestone3 of 3Named in 3 of 3 ChatGPT answers
- Michelin2 of 3Named in 2 of 3 ChatGPT answers
- Continental2 of 3Named in 2 of 3 ChatGPT answers
- Goodyear1 of 3Named in 1 of 3 ChatGPT answers
- Pirelli1 of 3Named in 1 of 3 ChatGPT answers
- Hankook1 of 3Named in 1 of 3 ChatGPT answers
- Falken1 of 3Named in 1 of 3 ChatGPT answers
- Kumho0 of 3Named in 0 of 3 ChatGPT answers
- Yokohama0 of 3Named in 0 of 3 ChatGPT answers
- Toyo Tires0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tyre brands
3 answers
Asked ChatGPT
“What's the best tyre brand in Australia?”
Asked ChatGPT
“Which car tyres last the longest?”
Asked ChatGPT
“Which tyres are best for a 4WD?”
Searched Google, AI Overview
“tyres”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best tyres”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which tyre brands compete with Pirelli?
Share of searches by month for Bridgestone, Kumho, Michelin, Continental, Goodyear, Yokohama, Pirelli, Toyo Tires, Hankook, Falken, Dunlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Kumho | Michelin | Continental | Goodyear | Yokohama | Pirelli | Toyo Tires | Hankook | Falken | Dunlop |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 9.4% | 7.7% | 7.7% | 6.3% | 5.1% | 6.3% | 6.3% | 4.2% | 4.2% | 4.2% |
| Nov 2025 | 37.3% | 9.1% | 7.4% | 7.4% | 6.1% | 4.1% | 11.1% | 6.1% | 4.1% | 4.1% | 3.3% |
| Dec 2025 | 35.7% | 10.7% | 8.7% | 8.7% | 7.1% | 4.7% | 5.8% | 7.1% | 3.8% | 3.8% | 3.8% |
| Jan 2026 | 38.4% | 9.4% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 6.3% | 4.2% | 4.2% | 3.4% |
| Feb 2026 | 35% | 10.5% | 8.5% | 8.5% | 7% | 7% | 5.7% | 5.7% | 3.7% | 4.7% | 3.7% |
| Mar 2026 | 38.4% | 11.5% | 7.7% | 7.7% | 6.3% | 6.3% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% |
| Apr 2026 | 36.5% | 10.9% | 8.9% | 7.3% | 5.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.9% | 3.9% |
| May 2026 | 35.6% | 10.6% | 8.7% | 7.1% | 5.8% | 5.8% | 7.1% | 7.1% | 4.7% | 3.8% | 3.8% |
| Jun 2026 | 37.4% | 11.2% | 9.1% | 7.4% | 5% | 5% | 7.4% | 6.1% | 4.1% | 4.1% | 3.3% |
| Jul 2026 | 39.2% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 5.2% | 6.4% | 3.4% | 3.4% | 3.4% |
| Aug 2026 | 34.2% | 12.5% | 8.3% | 8.3% | 6.8% | 5.6% | 6.8% | 5.6% | 4.5% | 3.7% | 3.7% |
| Sep 2026 | 35.8% | 10.7% | 8.7% | 7.1% | 7.1% | 7.1% | 5.8% | 5.8% | 4.8% | 3.8% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 27.1K | 0% | +1.6 points | |
| 2, held 2nd | 10.7% | 8.1K | -18.2% | -1.8 points | |
| 3, moved from 4th to 3rd | 8.7% | 6.6K | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.1% | 5.4K | -18.2% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.1% | 5.4K | 0% | +0.3 points | |
| 6, moved from 8th to 6th | 7.1% | 5.4K | +22.7% | +1.6 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 5.8% | 4.4K | -18.5% | -1 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 5.8% | 4.4K | 0% | +0.3 pointsmoved from 7th to 8th | |
| 9, held 9th | 4.8% | 3.6K | 0% | +0.2 points | |
| 10, moved from 11th to 10th | 3.8% | 2.9K | 0% | +0.2 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 3.2% | 2.4K | -17.2% | -0.5 pointsmoved from 10th to 11th |
35.8%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Kumho10.7%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.
Michelin8.7%
Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.1%
Moved from 3rd to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.
Goodyear7.1%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Yokohama7.1%
Moved from 8th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
7.
Pirelli5.8%
Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1 points.
5.8%
Moved from 7th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
Hankook4.8%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.
Falken3.8%
Moved from 11th to 10th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.
Dunlop3.2%
Moved from 10th to 11th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.5 points.
Compare popularity between Pirelli and its closest rivals
Every comparison with Pirelli
10 comparisons
How has branded search demand for Pirelli changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pirelli in Australia fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Pirelli’s share of searches among tyre brands in Australia peaked at 11.1% in November 2025 and was lowest at 5.2% in July 2026.
- Across the 12 months ending September 2026, Pirelli fell from 6th to 7th among tyre brands in Australia.
How did search popularity change for Australia tyre brands in September 2026?
6 changes
In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches.
In September 2026, Bridgestone gained share of searches among tyre brands in Australia, from 34.2% to 35.8%.
In September 2026, Kumho lost share of searches among tyre brands in Australia, from 12.5% to 10.7%.
In September 2026, Continental lost share of searches among tyre brands in Australia, from 8.3% to 7.1%.
In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%.
Goodyear’s share of searches among tyre brands in Australia has gained ground for 3 months in a row, from 5% to 7.1% in September 2026.
How are Pirelli’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pirelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pirelli tyres
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Is Pirelli your brand?
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