Brandwave

How popular isMagnum?

In September 2026, people searched for Magnum by name about 9,900 times in Australia, a 22.2% increase from the previous year. These searches made up 9.2% of all Australia ice cream brand searches, placing Magnum fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Magnum appeared in two of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Magnum is the fifth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. ConnoisseurShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Ben & Jerry'sShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BullaShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Golden GaytimeShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. MagnumShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+4 more

Magnum website (opens in a new tab)

Follow Magnum and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magnum was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Magnum is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bulla1st
  2. Connoisseur2nd
  3. Peters3rd
  4. Streets4th
  5. Norco5th
  6. Weis6th
  7. Golden Gaytime7th
  8. Magnum8th
  9. Ben & Jerry's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Connoisseur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Golden Gaytime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magnum2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peters2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which ice cream brands compete with Magnum?

Magnum against ice cream brands in Australia, by month

Share of searches by month for Connoisseur, Ben & Jerry's, Bulla, Golden Gaytime, Magnum, Peters, Weis, Streets. The figures are in the table below the chart.

View monthly share of searches table
MonthConnoisseurBen & Jerry'sBullaGolden GaytimeMagnumPetersWeisStreetsNorco
Oct 202531.7%21.3%11.6%9.5%7.8%9.5%4.2%3.5%0.96%
Nov 202533.5%18.3%12.3%8.2%8.2%10%5.5%2.9%1%
Dec 202531.2%17%13.9%9.3%9.3%9.3%6.2%2.7%0.94%
Jan 202632.6%14.6%14.6%8%8%9.7%8%3.5%1%
Feb 202631%16.9%13.8%9.3%7.6%9.3%6.2%5.1%0.94%
Mar 202625.7%21%14%9.4%7.7%11.5%5.1%4.2%1.5%
Apr 202628%22.9%12.5%8.4%8.4%10.2%4.5%3.7%1.3%
May 202623.4%35%10.5%7%7%8.6%3.8%3.8%0.87%
Jun 202629.6%24.2%10.8%8.8%8.8%8.8%3.9%3.9%1.1%
Jul 202634.2%22.9%10.2%8.4%8.4%8.4%3.7%3%0.91%
Aug 202630.1%24.6%9%9%11%9%3.3%3.3%0.8%
Sep 202630.8%20.7%11.3%9.2%9.2%9.2%5%3.4%1.2%

  1. 1.Connoisseur

    30.8%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Ben & Jerry's

    20.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.9 points.

  3. 3.Bulla

    11.3%

    Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Golden Gaytime

    9.2%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Magnum

    9.2%

    Moved from 3rd to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  6. 6.Peters

    9.2%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Weis

    5%

    Moved from 8th to 7th. 5.4K estimated branded searches, +50% vs prior month. Share +1.8 points.

  8. 8.Streets

    3.4%

    Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Norco

    1.2%

    Held 9th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.4 points.

Compare popularity between Magnum and its closest rivals

Every comparison with Magnum

8 comparisons

How has branded search demand for Magnum changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Magnum in Australia rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia increased from 7.8% to 9.2%.
  • Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia peaked at 11% in August 2026 and was lowest at 7% in May 2026.
  • Across the 12 months ending September 2026, Magnum rose from 6th to 5th among ice cream brands in Australia.

How did search popularity change for Australia ice cream brands in September 2026?

6 changes

  1. In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches.

  2. In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches.

  3. In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%.

  4. In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%.

  5. In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%.

  6. In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia.

How are Magnum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • magnum ice cream

How the Brand Demand Index is measured

Who owns Magnum?

Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Golden Gaytime, Lipton, Lux, Lynx, Rexona, Streets, TRESemmé and Weis, owned by the same company, in Australia.

Do you work for Magnum? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Magnum your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free