Magnum vs Peters:Which is more popular?
In September 2026, Magnum and Peters were level in searches among ice cream brands in Australia, with an estimated 9.9K branded searches each, at 9.2% of the total each. When we asked ChatGPT and Google AI Overviews about ice cream brands, Magnum and Peters each appeared in two of the five answers. Peters was mentioned before Magnum in every answer that named either.
Who do people search for more?
Magnum and Peters are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Peters, named ahead of Magnum in 2 of 2 answers
Follow Magnum vs Peters and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magnum was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Peters was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Peters was listed before Magnum in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bulla1st
Connoisseur2nd- Peters3rd
- Streets4th
- Norco5th
Weis6th- Golden Gaytime7th
Magnum8th
Ben & Jerry's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Connoisseur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Golden Gaytime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Magnum2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peters2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Norco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice cream brands
5 answers
Asked ChatGPT
“What's the best supermarket ice cream in Australia?”
Asked ChatGPT
“Which ice cream brand is most popular in Australia?”
Asked ChatGPT
“What's the best ice cream tub to buy?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Magnum or Peters more popular in search?
This chart shows how often people search Google for Magnum and Peters by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from searches in Australia.
Share of searches by month for Magnum, Peters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Connoisseur | Ben & Jerry's | Bulla | Golden Gaytime | Magnum | Peters | Weis | Streets | Norco |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 21.3% | 11.6% | 9.5% | 7.8% | 9.5% | 4.2% | 3.5% | 0.96% |
| Nov 2025 | 33.5% | 18.3% | 12.3% | 8.2% | 8.2% | 10% | 5.5% | 2.9% | 1% |
| Dec 2025 | 31.2% | 17% | 13.9% | 9.3% | 9.3% | 9.3% | 6.2% | 2.7% | 0.94% |
| Jan 2026 | 32.6% | 14.6% | 14.6% | 8% | 8% | 9.7% | 8% | 3.5% | 1% |
| Feb 2026 | 31% | 16.9% | 13.8% | 9.3% | 7.6% | 9.3% | 6.2% | 5.1% | 0.94% |
| Mar 2026 | 25.7% | 21% | 14% | 9.4% | 7.7% | 11.5% | 5.1% | 4.2% | 1.5% |
| Apr 2026 | 28% | 22.9% | 12.5% | 8.4% | 8.4% | 10.2% | 4.5% | 3.7% | 1.3% |
| May 2026 | 23.4% | 35% | 10.5% | 7% | 7% | 8.6% | 3.8% | 3.8% | 0.87% |
| Jun 2026 | 29.6% | 24.2% | 10.8% | 8.8% | 8.8% | 8.8% | 3.9% | 3.9% | 1.1% |
| Jul 2026 | 34.2% | 22.9% | 10.2% | 8.4% | 8.4% | 8.4% | 3.7% | 3% | 0.91% |
| Aug 2026 | 30.1% | 24.6% | 9% | 9% | 11% | 9% | 3.3% | 3.3% | 0.8% |
| Sep 2026 | 30.8% | 20.7% | 11.3% | 9.2% | 9.2% | 9.2% | 5% | 3.4% | 1.2% |
How has the Magnum and Peters comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Magnum took it in August 2026.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Peters’ share of searches among ice cream brands in Australia moved from 9.5% to 9.2%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia ice cream brands in September 2026?
2 changes
In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches.
In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Magnum’s and Peters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ice cream brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.