Ice cream brands in Australia:Which are most popular?
In September 2026, Connoisseur was the most searched ice cream brand in Australia, accounting for 30.8% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Connoisseur showed up in every answer. Bulla was recommended most often, coming first in three out of four responses that gave a list.
ConnoisseurShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Ben & Jerry'sShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BullaShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Golden GaytimeShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
MagnumShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
Follow ice cream brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ice cream brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Connoisseur appeared every time. Bulla was recommended most often, coming first in three out of four answers that gave a list. Connoisseur was second, and Peters was third. Ben & Jerry's, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bulla1st
- Connoisseur2nd
Peters3rd- Streets4th
- Norco5th
Weis6th- Golden Gaytime7th
- Magnum8th
- Ben & Jerry's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Connoisseur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Golden Gaytime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Magnum2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peters2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Norco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice cream brands
5 answers
Asked ChatGPT
“What's the best supermarket ice cream in Australia?”
Asked ChatGPT
“Which ice cream brand is most popular in Australia?”
Asked ChatGPT
“What's the best ice cream tub to buy?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which ice cream brands do people search for most?
This chart shows how often people search Google for each ice cream brand by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from searches in Australia.
Share of searches by month for Connoisseur, Ben & Jerry's, Bulla, Golden Gaytime, Magnum, Peters, Weis, Streets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Connoisseur | Ben & Jerry's | Bulla | Golden Gaytime | Magnum | Peters | Weis | Streets | Norco |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 21.3% | 11.6% | 9.5% | 7.8% | 9.5% | 4.2% | 3.5% | 0.96% |
| Nov 2025 | 33.5% | 18.3% | 12.3% | 8.2% | 8.2% | 10% | 5.5% | 2.9% | 1% |
| Dec 2025 | 31.2% | 17% | 13.9% | 9.3% | 9.3% | 9.3% | 6.2% | 2.7% | 0.94% |
| Jan 2026 | 32.6% | 14.6% | 14.6% | 8% | 8% | 9.7% | 8% | 3.5% | 1% |
| Feb 2026 | 31% | 16.9% | 13.8% | 9.3% | 7.6% | 9.3% | 6.2% | 5.1% | 0.94% |
| Mar 2026 | 25.7% | 21% | 14% | 9.4% | 7.7% | 11.5% | 5.1% | 4.2% | 1.5% |
| Apr 2026 | 28% | 22.9% | 12.5% | 8.4% | 8.4% | 10.2% | 4.5% | 3.7% | 1.3% |
| May 2026 | 23.4% | 35% | 10.5% | 7% | 7% | 8.6% | 3.8% | 3.8% | 0.87% |
| Jun 2026 | 29.6% | 24.2% | 10.8% | 8.8% | 8.8% | 8.8% | 3.9% | 3.9% | 1.1% |
| Jul 2026 | 34.2% | 22.9% | 10.2% | 8.4% | 8.4% | 8.4% | 3.7% | 3% | 0.91% |
| Aug 2026 | 30.1% | 24.6% | 9% | 9% | 11% | 9% | 3.3% | 3.3% | 0.8% |
| Sep 2026 | 30.8% | 20.7% | 11.3% | 9.2% | 9.2% | 9.2% | 5% | 3.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 33.1K | 0% | +0.8 points | |
| 2, held 2nd | 20.7% | 22.2K | -18.1% | -3.9 points | |
| 3, moved from 4th to 3rd | 11.3% | 12.1K | +22.2% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 9.2% | 9.9K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 9.2% | 9.9K | -18.2% | -1.8 pointsmoved from 3rd to 5th | |
| 6, held 6th | 9.2% | 9.9K | 0% | +0.2 points | |
| 7, moved from 8th to 7th | 5% | 5.4K | +50% | +1.8 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.4% | 3.6K | 0% | +0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.2% | 1.3K | +47.7% | +0.4 points |
30.8%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
20.7%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.9 points.
3.
Bulla11.3%
Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.3 points.
9.2%
Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Magnum9.2%
Moved from 3rd to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
6.
Peters9.2%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Weis5%
Moved from 8th to 7th. 5.4K estimated branded searches, +50% vs prior month. Share +1.8 points.
8.Streets
3.4%
Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Norco
1.2%
Held 9th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.4 points.
Which brand is most popular in search among ice cream brands in Australia?
9 brands
In September 2026, Connoisseur was the most searched among ice cream brands in Australia, with an estimated 33.1K branded searches, 30.8% of all searches for the nine we track. Ben & Jerry's is in 2nd place, 10.1 percentage points behind at 20.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Connoisseur | 31.7% → 30.8% | 34.2%Jul 2026 | 23.4%May 2026 | 1st |
| Ben & Jerry's | 21.3% → 20.7% | 35%May 2026 | 14.6%Jan 2026 | 2nd |
| Bulla | 11.6% → 11.3% | 14.6%Jan 2026 | 9%Aug 2026 | 3rd |
| Golden Gaytime | 9.5% → 9.2% | 9.5%Oct 2025 | 7%May 2026 | 4th |
| Magnum | 7.8% → 9.2% | 11%Aug 2026 | 7%May 2026 | 6th → 5th |
| Peters | 9.5% → 9.2% | 11.5%Mar 2026 | 8.4%Jul 2026 | 5th → 6th |
| Weis | 4.2% → 5% | 8%Jan 2026 | 3.3%Aug 2026 | 7th |
| Streets | 3.5% → 3.4% | 5.1%Feb 2026 | 2.7%Dec 2025 | 8th |
| Norco | 0.96% → 1.2% | 1.5%Mar 2026 | 0.8%Aug 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Connoisseur’s share of searches among ice cream brands in Australia decreased from 31.7% to 30.8%.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia decreased from 21.3% to 20.7%.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia increased from 7.8% to 9.2%.
- Across the 12 months ending September 2026, Weis’ share of searches among ice cream brands in Australia increased from 4.2% to 5%.
- Across the 12 months ending September 2026, Connoisseur’s share of searches among ice cream brands in Australia peaked at 34.2% in July 2026 and was lowest at 23.4% in May 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia peaked at 35% in May 2026 and was lowest at 14.6% in January 2026.
- Across the 12 months ending September 2026, Bulla’s share of searches among ice cream brands in Australia peaked at 14.6% in January 2026 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, Golden Gaytime’s share of searches among ice cream brands in Australia peaked at 9.5% in October 2025 and was lowest at 7% in May 2026.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia peaked at 11% in August 2026 and was lowest at 7% in May 2026.
- Across the 12 months ending September 2026, Peters’ share of searches among ice cream brands in Australia peaked at 11.5% in March 2026 and was lowest at 8.4% in July 2026.
- Across the 12 months ending September 2026, Weis’ share of searches among ice cream brands in Australia peaked at 8% in January 2026 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Streets’ share of searches among ice cream brands in Australia peaked at 5.1% in February 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Magnum rose from 6th to 5th among ice cream brands in Australia.
- Across the 12 months ending September 2026, Peters fell from 5th to 6th among ice cream brands in Australia.
- Across the 12 months ending September 2026, Bulla, Golden Gaytime, Streets and Norco held steady: their share of searches among ice cream brands in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia ice cream brands in September 2026?
7 changes
In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches.
In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches.
In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%.
In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%.
In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%.
In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia.
Estimated monthly branded searches for Norco in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted for ice cream brands?
9 search terms
Each brand's share of searches among ice cream brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Connoisseur
1 branded search term
- connoisseur ice cream
Ben & Jerry's
1 branded search term
- ben and jerry's
Bulla
1 branded search term
- bulla ice cream
Golden Gaytime
1 branded search term
- golden gaytime
Magnum
1 branded search term
- magnum ice cream
Peters
1 branded search term
- peters ice cream
Weis
1 branded search term
- weis bars
Streets
1 branded search term
- streets ice cream
Norco
1 branded search term
- norco ice cream
Compare popularity between leading brands
- Connoisseur vs Ben & Jerry's: compare popularity
- Connoisseur vs Bulla: compare popularity
- Connoisseur vs Golden Gaytime: compare popularity
- Connoisseur vs Magnum: compare popularity
- Ben & Jerry's vs Bulla: compare popularity
- Ben & Jerry's vs Golden Gaytime: compare popularity
- Ben & Jerry's vs Magnum: compare popularity
- Bulla vs Golden Gaytime: compare popularity
- Bulla vs Magnum: compare popularity
- Golden Gaytime vs Magnum: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.