Bulla vs Magnum:Which is more popular?
In September 2026, Bulla had more branded searches than Magnum among ice cream brands in Australia. Bulla had about 12,100 branded searches, while Magnum had 9,900. Bulla made up 11.3% of all ice cream brand searches we track, and Magnum accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Bulla appeared in four of the five answers and Magnum in two. Bulla was mentioned before Magnum in every answer.
Who do people search for more?
Bulla, about 22% more searches than Magnum
Who does AI mention more?
Bulla, mentioned in 4 of 5 answers, Magnum in 2
Who does AI recommend more?
Bulla, named ahead of Magnum in every answer
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bulla was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Magnum was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bulla was listed before Magnum in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bulla1st
Connoisseur2nd
Peters3rd- Streets4th
- Norco5th
Weis6th- Golden Gaytime7th
Magnum8th
Ben & Jerry's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Connoisseur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Golden Gaytime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Magnum2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peters2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Norco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice cream brands
5 answers
Asked ChatGPT
“What's the best supermarket ice cream in Australia?”
Asked ChatGPT
“Which ice cream brand is most popular in Australia?”
Asked ChatGPT
“What's the best ice cream tub to buy?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bulla or Magnum more popular in search?
This chart shows how often people search Google for Bulla and Magnum by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from searches in Australia.
Share of searches by month for Bulla, Magnum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Connoisseur | Ben & Jerry's | Bulla | Golden Gaytime | Magnum | Peters | Weis | Streets | Norco |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 21.3% | 11.6% | 9.5% | 7.8% | 9.5% | 4.2% | 3.5% | 0.96% |
| Nov 2025 | 33.5% | 18.3% | 12.3% | 8.2% | 8.2% | 10% | 5.5% | 2.9% | 1% |
| Dec 2025 | 31.2% | 17% | 13.9% | 9.3% | 9.3% | 9.3% | 6.2% | 2.7% | 0.94% |
| Jan 2026 | 32.6% | 14.6% | 14.6% | 8% | 8% | 9.7% | 8% | 3.5% | 1% |
| Feb 2026 | 31% | 16.9% | 13.8% | 9.3% | 7.6% | 9.3% | 6.2% | 5.1% | 0.94% |
| Mar 2026 | 25.7% | 21% | 14% | 9.4% | 7.7% | 11.5% | 5.1% | 4.2% | 1.5% |
| Apr 2026 | 28% | 22.9% | 12.5% | 8.4% | 8.4% | 10.2% | 4.5% | 3.7% | 1.3% |
| May 2026 | 23.4% | 35% | 10.5% | 7% | 7% | 8.6% | 3.8% | 3.8% | 0.87% |
| Jun 2026 | 29.6% | 24.2% | 10.8% | 8.8% | 8.8% | 8.8% | 3.9% | 3.9% | 1.1% |
| Jul 2026 | 34.2% | 22.9% | 10.2% | 8.4% | 8.4% | 8.4% | 3.7% | 3% | 0.91% |
| Aug 2026 | 30.1% | 24.6% | 9% | 9% | 11% | 9% | 3.3% | 3.3% | 0.8% |
| Sep 2026 | 30.8% | 20.7% | 11.3% | 9.2% | 9.2% | 9.2% | 5% | 3.4% | 1.2% |
How has the Bulla and Magnum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Magnum took it in August 2026, Bulla took it in September 2026.
- Across the 12 months ending September 2026, Bulla’s share of searches among ice cream brands in Australia moved from 11.6% to 11.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for Australia ice cream brands in September 2026?
2 changes
In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches.
In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bulla’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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