How popular isBulla?
In September 2026, people searched for Bulla by name about 12,100 times in Australia, about the same as the previous year. These searches made up 11.3% of all Australia ice cream brand searches, placing Bulla third out of nine brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Bulla appeared in four of the five answers and was the most recommended of the nine.
Bulla is the third most searched of 9 competitors and the most recommended in AI answers.
ConnoisseurShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Ben & Jerry'sShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BullaShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Golden GaytimeShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
MagnumShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bulla was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bulla is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bulla1st
- Connoisseur2nd
Peters3rd- Streets4th
- Norco5th
Weis6th- Golden Gaytime7th
- Magnum8th
- Ben & Jerry's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Connoisseur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bulla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Golden Gaytime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Magnum2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peters2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Norco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice cream brands
5 answers
Asked ChatGPT
“What's the best supermarket ice cream in Australia?”
Asked ChatGPT
“Which ice cream brand is most popular in Australia?”
Asked ChatGPT
“What's the best ice cream tub to buy?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which ice cream brands compete with Bulla?
Share of searches by month for Connoisseur, Ben & Jerry's, Bulla, Golden Gaytime, Magnum, Peters, Weis, Streets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Connoisseur | Ben & Jerry's | Bulla | Golden Gaytime | Magnum | Peters | Weis | Streets | Norco |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 21.3% | 11.6% | 9.5% | 7.8% | 9.5% | 4.2% | 3.5% | 0.96% |
| Nov 2025 | 33.5% | 18.3% | 12.3% | 8.2% | 8.2% | 10% | 5.5% | 2.9% | 1% |
| Dec 2025 | 31.2% | 17% | 13.9% | 9.3% | 9.3% | 9.3% | 6.2% | 2.7% | 0.94% |
| Jan 2026 | 32.6% | 14.6% | 14.6% | 8% | 8% | 9.7% | 8% | 3.5% | 1% |
| Feb 2026 | 31% | 16.9% | 13.8% | 9.3% | 7.6% | 9.3% | 6.2% | 5.1% | 0.94% |
| Mar 2026 | 25.7% | 21% | 14% | 9.4% | 7.7% | 11.5% | 5.1% | 4.2% | 1.5% |
| Apr 2026 | 28% | 22.9% | 12.5% | 8.4% | 8.4% | 10.2% | 4.5% | 3.7% | 1.3% |
| May 2026 | 23.4% | 35% | 10.5% | 7% | 7% | 8.6% | 3.8% | 3.8% | 0.87% |
| Jun 2026 | 29.6% | 24.2% | 10.8% | 8.8% | 8.8% | 8.8% | 3.9% | 3.9% | 1.1% |
| Jul 2026 | 34.2% | 22.9% | 10.2% | 8.4% | 8.4% | 8.4% | 3.7% | 3% | 0.91% |
| Aug 2026 | 30.1% | 24.6% | 9% | 9% | 11% | 9% | 3.3% | 3.3% | 0.8% |
| Sep 2026 | 30.8% | 20.7% | 11.3% | 9.2% | 9.2% | 9.2% | 5% | 3.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 33.1K | 0% | +0.8 points | |
| 2, held 2nd | 20.7% | 22.2K | -18.1% | -3.9 points | |
| 3, moved from 4th to 3rd | 11.3% | 12.1K | +22.2% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 9.2% | 9.9K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 9.2% | 9.9K | -18.2% | -1.8 pointsmoved from 3rd to 5th | |
| 6, held 6th | 9.2% | 9.9K | 0% | +0.2 points | |
| 7, moved from 8th to 7th | 5% | 5.4K | +50% | +1.8 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.4% | 3.6K | 0% | +0.1 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.2% | 1.3K | +47.7% | +0.4 points |
30.8%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
20.7%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.9 points.
3.
Bulla11.3%
Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.3 points.
9.2%
Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Magnum9.2%
Moved from 3rd to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
6.
Peters9.2%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Weis5%
Moved from 8th to 7th. 5.4K estimated branded searches, +50% vs prior month. Share +1.8 points.
8.Streets
3.4%
Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Norco
1.2%
Held 9th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.4 points.
Compare popularity between Bulla and its closest rivals
Every comparison with Bulla
8 comparisons
How has branded search demand for Bulla changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bulla in Australia held steady at 12.1K.
- Across the 12 months ending September 2026, Bulla’s share of searches among ice cream brands in Australia peaked at 14.6% in January 2026 and was lowest at 9% in August 2026.
How did search popularity change for Australia ice cream brands in September 2026?
6 changes
In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches.
In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches.
In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%.
In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%.
In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%.
In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia.
How are Bulla’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bulla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bulla ice cream
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