Brandwave

How popular isLorna Jane?

In September 2026, people searched for Lorna Jane by name about 135,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 17.1% of all Australia activewear brand searches, placing Lorna Jane third out of seven brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Lorna Jane appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Lorna Jane is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. LululemonShare of searches 46.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. LSKDShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Lorna JaneShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RockwearShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. P.E NationShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+2 more

Lorna Jane website (opens in a new tab)

Follow Lorna Jane and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lorna Jane was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lorna Jane is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LSKD1st
  2. Lululemon2nd
  3. Lorna Jane3rd
  4. Nimble4th
  5. Rockwear5th
  6. Stax6th
  7. P.E Nation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which activewear brands compete with Lorna Jane?

Lorna Jane against activewear brands in Australia, by month

Share of searches by month for Lululemon, LSKD, Lorna Jane, Rockwear, P.E Nation, Nimble, Stax. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneRockwearP.E NationNimbleStax
Oct 202552.4%15.7%15.7%4.7%2.1%2.1%7.1%
Nov 202544.6%24.4%13.3%4%4%2.2%7.4%
Dec 202553.8%16.1%16.1%4.8%2.7%1.4%4.9%
Jan 202648.3%17.7%17.7%6.5%2.9%2.4%4.5%
Feb 202651.2%18.8%15.4%5.6%3.1%2.1%3.9%
Mar 202645.5%20.3%16.7%5%3.3%2.7%6.4%
Apr 202646.7%17.1%17.1%6.3%4.2%4.2%4.4%
May 202638.6%25.9%17.3%5.2%4.3%3.5%5.3%
Jun 202645.6%13.7%16.7%5%5%3.4%10.6%
Jul 202641.6%18.6%18.6%5.6%4.6%3.1%8%
Aug 202651.3%18.8%15.4%4.6%3.8%2.5%3.6%
Sep 202646.5%20.8%17.1%6.3%4.2%2.8%2.4%

  1. 1.Lululemon

    46.5%

    Held 1st. 368K estimated branded searches, -33.1% vs prior month. Share -4.8 points.

  2. 2.LSKD

    20.8%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +2.1 points.

  3. 3.Lorna Jane

    17.1%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.7 points.

  4. 4.Rockwear

    6.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.P.E Nation

    4.2%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.4 points.

  6. 6.Nimble

    2.8%

    Moved from 7th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.3 points.

  7. 7.Stax

    2.4%

    Moved from 6th to 7th. 19K estimated branded searches, -50.7% vs prior month. Share -1.2 points.

Compare popularity between Lorna Jane and its closest rivals

Every comparison with Lorna Jane

6 comparisons

How has branded search demand for Lorna Jane changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lorna Jane in Australia fell from 165K to 135K.
  • Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia increased from 15.7% to 17.1%.
  • Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia peaked at 18.6% in July 2026 and was lowest at 13.3% in November 2025.
  • Across the 12 months ending September 2026, Lorna Jane fell from 2nd to 3rd among activewear brands in Australia.

How did search popularity change for Australia activewear brands in September 2026?

6 changes

  1. In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%.

  2. In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%.

  3. In September 2026, Rockwear gained share of searches among activewear brands in Australia, from 4.6% to 6.3%.

  4. In September 2026, Lululemon lost share of searches among activewear brands in Australia, from 51.3% to 46.5%.

  5. In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.

  6. In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia.

How are Lorna Jane’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lorna Jane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lorna jane

Do you work for Lorna Jane? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lorna Jane your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free