Lorna Jane vs Stax:Which is more popular?
In September 2026, Lorna Jane had more branded searches than Stax among activewear brands in Australia. Lorna Jane had about 135,000 branded searches, while Stax had 19,000. Lorna Jane made up 17.1% of all activewear brand searches we track, and Stax accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lorna Jane appeared in three of the five answers and Stax in one. Lorna Jane was mentioned before Stax in every answer that named either.
Who do people search for more?
Lorna Jane, about 7 searches for every 1 for Stax
Who does AI mention more?
Lorna Jane, mentioned in 3 of 5 answers, Stax in 1
Who does AI recommend more?
Lorna Jane, named ahead of Stax in 3 of 3 answers
Follow Lorna Jane vs Stax and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lorna Jane was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lorna Jane was listed before Stax in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LSKD1st
Lululemon2nd- Lorna Jane3rd
Nimble4th
Rockwear5th
Stax6th
P.E Nation7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in Australia?”
Asked ChatGPT
“What are the best activewear brands in Australia?”
Asked ChatGPT
“What's the best Australian activewear brand for gym leggings?”
Searched Google, AI Overview
“gym clothes”
Searched Google, AI Overview
“activewear”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lorna Jane or Stax more popular in search?
This chart shows how often people search Google for Lorna Jane and Stax by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.
Share of searches by month for Lorna Jane, Stax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Rockwear | P.E Nation | Nimble | Stax |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 15.7% | 15.7% | 4.7% | 2.1% | 2.1% | 7.1% |
| Nov 2025 | 44.6% | 24.4% | 13.3% | 4% | 4% | 2.2% | 7.4% |
| Dec 2025 | 53.8% | 16.1% | 16.1% | 4.8% | 2.7% | 1.4% | 4.9% |
| Jan 2026 | 48.3% | 17.7% | 17.7% | 6.5% | 2.9% | 2.4% | 4.5% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.6% | 3.1% | 2.1% | 3.9% |
| Mar 2026 | 45.5% | 20.3% | 16.7% | 5% | 3.3% | 2.7% | 6.4% |
| Apr 2026 | 46.7% | 17.1% | 17.1% | 6.3% | 4.2% | 4.2% | 4.4% |
| May 2026 | 38.6% | 25.9% | 17.3% | 5.2% | 4.3% | 3.5% | 5.3% |
| Jun 2026 | 45.6% | 13.7% | 16.7% | 5% | 5% | 3.4% | 10.6% |
| Jul 2026 | 41.6% | 18.6% | 18.6% | 5.6% | 4.6% | 3.1% | 8% |
| Aug 2026 | 51.3% | 18.8% | 15.4% | 4.6% | 3.8% | 2.5% | 3.6% |
| Sep 2026 | 46.5% | 20.8% | 17.1% | 6.3% | 4.2% | 2.8% | 2.4% |
How has the Lorna Jane and Stax comparison changed over the last 12 months?
3 findings
- Lorna Jane was ahead of Stax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia moved from 15.7% to 17.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia moved from 7.1% to 2.4%, and its estimated monthly branded searches moved from 74.9K to 19K.
How did search popularity change for Australia activewear brands in September 2026?
2 changes
In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%.
In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lorna Jane’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lorna Jane
1 branded search term
- lorna jane
Stax
2 branded search terms
- stax
- stax activewear
Other head-to-heads among activewear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.