Activewear brands in Australia:Which are most popular?

Name: Activewear brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Lululemon was the most searched activewear brand in Australia, accounting for 46.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, LSKD was mentioned most often, in four of the five answers. LSKD was recommended most often, coming first in two out of four responses that gave a list.

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Top activewear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LSKD was mentioned most often, in four of the five answers. LSKD was recommended most often, coming first in two out of four answers that gave a list. Lululemon was second, and Lorna Jane was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
LSKD	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lululemon	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Lorna Jane	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Nimble	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Rockwear	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
P.E Nation	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Stax	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Asked ChatGPT
“Which activewear brand should I buy in Australia?”
1. 1LSKD
2. 2Lululemon
3. 3Nimble
4. 4Rockwear
5. 5Lorna Jane
Asked ChatGPT
“What are the best activewear brands in Australia?”
1. 1Lululemon
2. 2Lorna Jane
3. 3Stax
4. 4Rockwear
5. 5Nimble
6. 6LSKD
7. 7P.E Nation
Asked ChatGPT
“What's the best Australian activewear brand for gym leggings?”
1. 1Lorna Jane
2. 2LSKD
3. 3Nimble
Searched Google, AI Overview
“gym clothes”
Searched Google, AI Overview
“activewear”
1. 1LSKD
2. 2Lululemon
3. 3P.E Nation

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which activewear brands do people search for most?

This chart shows how often people search Google for each activewear brand by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.

Share of searches among activewear brands in Australia, by month

Month	Lululemon	LSKD	Lorna Jane	Rockwear	P.E Nation	Nimble	Stax
Oct 2025	52.4%	15.7%	15.7%	4.7%	2.1%	2.1%	7.1%
Nov 2025	44.6%	24.4%	13.3%	4%	4%	2.2%	7.4%
Dec 2025	53.8%	16.1%	16.1%	4.8%	2.7%	1.4%	4.9%
Jan 2026	48.3%	17.7%	17.7%	6.5%	2.9%	2.4%	4.5%
Feb 2026	51.2%	18.8%	15.4%	5.6%	3.1%	2.1%	3.9%
Mar 2026	45.5%	20.3%	16.7%	5%	3.3%	2.7%	6.4%
Apr 2026	46.7%	17.1%	17.1%	6.3%	4.2%	4.2%	4.4%
May 2026	38.6%	25.9%	17.3%	5.2%	4.3%	3.5%	5.3%
Jun 2026	45.6%	13.7%	16.7%	5%	5%	3.4%	10.6%
Jul 2026	41.6%	18.6%	18.6%	5.6%	4.6%	3.1%	8%
Aug 2026	51.3%	18.8%	15.4%	4.6%	3.8%	2.5%	3.6%
Sep 2026	46.5%	20.8%	17.1%	6.3%	4.2%	2.8%	2.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lululemon	46.5%	368K	-33.1%	-4.8 points
2, held 2nd	LSKD	20.8%	165K	-17.9%	+2.1 points
3, held 3rd	Lorna Jane	17.1%	135K	-18.2%	+1.7 points
4, held 4th	Rockwear	6.3%	49.5K	0%	+1.6 points
5, held 5th	P.E Nation	4.2%	33.1K	-18.3%	+0.4 points
6, moved from 7th to 6th	Nimble	2.8%	22.2K	-18.1%	+0.3 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Stax	2.4%	19K	-50.7%	-1.2 pointsmoved from 6th to 7th

1.Lululemon
46.5%
Held 1st. 368K estimated branded searches, -33.1% vs prior month. Share -4.8 points.
2.LSKD
20.8%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +2.1 points.
3.Lorna Jane
17.1%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.7 points.
4.Rockwear
6.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1.6 points.
5.P.E Nation
4.2%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.4 points.
6.Nimble
2.8%
Moved from 7th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
7.Stax
2.4%
Moved from 6th to 7th. 19K estimated branded searches, -50.7% vs prior month. Share -1.2 points.

Which brand is most popular in search among activewear brands in Australia?

7 brands

In September 2026, Lululemon was the most searched among activewear brands in Australia, with an estimated 368K branded searches, 46.5% of all searches for the seven we track. LSKD is in 2nd place, 25.6 percentage points behind at 20.8%.

Australia activewear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Lululemon	52.4% → 46.5%	53.8%Dec 2025	38.6%May 2026	1st
LSKD	15.7% → 20.8%	25.9%May 2026	13.7%Jun 2026	3rd → 2nd
Lorna Jane	15.7% → 17.1%	18.6%Jul 2026	13.3%Nov 2025	2nd → 3rd
Rockwear	4.7% → 6.3%	6.5%Jan 2026	4%Nov 2025	5th → 4th
P.E Nation	2.1% → 4.2%	5%Jun 2026	2.1%Oct 2025	7th → 5th
Nimble	2.1% → 2.8%	4.2%Apr 2026	1.4%Dec 2025	6th
Stax	7.1% → 2.4%	10.6%Jun 2026	2.4%Sep 2026	4th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia decreased from 52.4% to 46.5%.
Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia increased from 15.7% to 20.8%.
Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia increased from 15.7% to 17.1%.
Across the 12 months ending September 2026, Rockwear’s share of searches among activewear brands in Australia increased from 4.7% to 6.3%.
Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia increased from 2.1% to 4.2%.
Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia increased from 2.1% to 2.8%.
Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia decreased from 7.1% to 2.4%.
Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia peaked at 53.8% in December 2025 and was lowest at 38.6% in May 2026.
Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia peaked at 25.9% in May 2026 and was lowest at 13.7% in June 2026.
Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia peaked at 18.6% in July 2026 and was lowest at 13.3% in November 2025.
Across the 12 months ending September 2026, Rockwear’s share of searches among activewear brands in Australia peaked at 6.5% in January 2026 and was lowest at 4% in November 2025.
Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia peaked at 5% in June 2026 and was lowest at 2.1% in October 2025.
Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia peaked at 4.2% in April 2026 and was lowest at 1.4% in December 2025.
Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia peaked at 10.6% in June 2026 and was lowest at 2.4% in September 2026.
Across the 12 months ending September 2026, LSKD rose from 3rd to 2nd among activewear brands in Australia.
Across the 12 months ending September 2026, Lorna Jane fell from 2nd to 3rd among activewear brands in Australia.
Across the 12 months ending September 2026, Rockwear rose from 5th to 4th among activewear brands in Australia.
Across the 12 months ending September 2026, P.E Nation rose from 7th to 5th among activewear brands in Australia.
Across the 12 months ending September 2026, Stax fell from 4th to 7th among activewear brands in Australia.

How did search popularity change for Australia activewear brands in September 2026?

7 changes

In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%.
In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%.
In September 2026, Rockwear gained share of searches among activewear brands in Australia, from 4.6% to 6.3%.
In September 2026, Lululemon lost share of searches among activewear brands in Australia, from 51.3% to 46.5%.
In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.
In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia.
Estimated monthly branded searches for P.E Nation in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted for activewear brands?

9 search terms

Each brand's share of searches among activewear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.