Lorna Jane vs Lululemon:Which is more popular?
In September 2026, Lululemon had more branded searches than Lorna Jane among activewear brands in Australia. Lululemon had about 368,000 branded searches, while Lorna Jane had 135,000. Lululemon made up 46.5% of all activewear brand searches we track, and Lorna Jane accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lorna Jane and Lululemon each appeared in three of the five answers. Lululemon was mentioned before Lorna Jane in three out of four answers.
Who do people search for more?
Lululemon, about 3 searches for every 1 for Lorna Jane
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Lululemon, named ahead of Lorna Jane in 3 of 4 answers
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lorna Jane was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lululemon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon was listed before Lorna Jane in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LSKD1st- Lululemon2nd
Lorna Jane3rd
Nimble4th
Rockwear5th
Stax6th
P.E Nation7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in Australia?”
Asked ChatGPT
“What are the best activewear brands in Australia?”
Asked ChatGPT
“What's the best Australian activewear brand for gym leggings?”
Searched Google, AI Overview
“gym clothes”
Searched Google, AI Overview
“activewear”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lorna Jane or Lululemon more popular in search?
This chart shows how often people search Google for Lorna Jane and Lululemon by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.
Share of searches by month for Lululemon, Lorna Jane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Rockwear | P.E Nation | Nimble | Stax |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 15.7% | 15.7% | 4.7% | 2.1% | 2.1% | 7.1% |
| Nov 2025 | 44.6% | 24.4% | 13.3% | 4% | 4% | 2.2% | 7.4% |
| Dec 2025 | 53.8% | 16.1% | 16.1% | 4.8% | 2.7% | 1.4% | 4.9% |
| Jan 2026 | 48.3% | 17.7% | 17.7% | 6.5% | 2.9% | 2.4% | 4.5% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.6% | 3.1% | 2.1% | 3.9% |
| Mar 2026 | 45.5% | 20.3% | 16.7% | 5% | 3.3% | 2.7% | 6.4% |
| Apr 2026 | 46.7% | 17.1% | 17.1% | 6.3% | 4.2% | 4.2% | 4.4% |
| May 2026 | 38.6% | 25.9% | 17.3% | 5.2% | 4.3% | 3.5% | 5.3% |
| Jun 2026 | 45.6% | 13.7% | 16.7% | 5% | 5% | 3.4% | 10.6% |
| Jul 2026 | 41.6% | 18.6% | 18.6% | 5.6% | 4.6% | 3.1% | 8% |
| Aug 2026 | 51.3% | 18.8% | 15.4% | 4.6% | 3.8% | 2.5% | 3.6% |
| Sep 2026 | 46.5% | 20.8% | 17.1% | 6.3% | 4.2% | 2.8% | 2.4% |
How has the Lorna Jane and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Lorna Jane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia moved from 15.7% to 17.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia moved from 52.4% to 46.5%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for Australia activewear brands in September 2026?
2 changes
In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%.
In September 2026, Lululemon lost share of searches among activewear brands in Australia, from 51.3% to 46.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lorna Jane’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lorna Jane
1 branded search term
- lorna jane
Lululemon
1 branded search term
- lululemon
Other head-to-heads among activewear brands
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