Brandwave

LSKD vs P.E Nation:Which is more popular?

In September 2026, LSKD had more branded searches than P.E Nation among activewear brands in Australia. LSKD had about 165,000 branded searches, while P.E Nation had 33,100. LSKD made up 20.8% of all activewear brand searches we track, and P.E Nation accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about activewear brands, LSKD appeared in four of the five answers and P.E Nation in two. LSKD was mentioned before P.E Nation in every answer.

Among activewear brands in Australia in September 2026

Who do people search for more?

LSKD, about 5 searches for every 1 for P.E Nation

LSKD 165K searchesP.E Nation 33.1K searches

Who does AI mention more?

LSKD, mentioned in 4 of 5 answers, P.E Nation in 2

LSKD in 4 of 5P.E Nation in 2 of 5

Who does AI recommend more?

LSKD, named ahead of P.E Nation in every answer

LSKD first in 4P.E Nation never first

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LSKD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. P.E Nation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LSKD was listed before P.E Nation in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LSKD1st
  2. Lululemon2nd
  3. Lorna Jane3rd
  4. Nimble4th
  5. Rockwear5th
  6. Stax6th
  7. P.E Nation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is LSKD or P.E Nation more popular in search?

This chart shows how often people search Google for LSKD and P.E Nation by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.

LSKD and P.E Nation among activewear brands in Australia, by month

Share of searches by month for LSKD, P.E Nation. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneRockwearP.E NationNimbleStax
Oct 202552.4%15.7%15.7%4.7%2.1%2.1%7.1%
Nov 202544.6%24.4%13.3%4%4%2.2%7.4%
Dec 202553.8%16.1%16.1%4.8%2.7%1.4%4.9%
Jan 202648.3%17.7%17.7%6.5%2.9%2.4%4.5%
Feb 202651.2%18.8%15.4%5.6%3.1%2.1%3.9%
Mar 202645.5%20.3%16.7%5%3.3%2.7%6.4%
Apr 202646.7%17.1%17.1%6.3%4.2%4.2%4.4%
May 202638.6%25.9%17.3%5.2%4.3%3.5%5.3%
Jun 202645.6%13.7%16.7%5%5%3.4%10.6%
Jul 202641.6%18.6%18.6%5.6%4.6%3.1%8%
Aug 202651.3%18.8%15.4%4.6%3.8%2.5%3.6%
Sep 202646.5%20.8%17.1%6.3%4.2%2.8%2.4%

How has the LSKD and P.E Nation comparison changed over the last 12 months?

3 findings
  • LSKD was ahead of P.E Nation in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia moved from 15.7% to 20.8%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia moved from 2.1% to 4.2%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

How did search popularity change for Australia activewear brands in September 2026?

2 changes
  1. In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%.

  2. Estimated monthly branded searches for P.E Nation in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LSKD’s and P.E Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LSKD

1 branded search term

  • lskd

P.E Nation

2 branded search terms

  • p.e nation
  • pe nation

How the Brand Demand Index is measured

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Creator with pink hair and a pink jacket

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